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About

MerchantFlow is an e-commerce profitability analytics platform for Shopify and WooCommerce brands. It combines revenue, COGS, landed costs, fulfilment and 3PL costs, ad spend, payment fees and operating expenses to show true profit at the store, order and product level. The real-time dashboard provides P&L reporting, blended ROAS, ad spend reporting, product viability scoring and cohort analysis. MerchantFlow integrates with Meta, Google, TikTok and Snapchat Ads to unify e-commerce and marketing performance reporting.

About

WhatSales is the perfect solution to increase your profitability and efficiency. We understand the trouble of eCommerce sellers everywhere — too many platforms, too much data, not enough time. That's why we created WhatSales — a real-time profitability app designed specifically for eCommerce sellers. Our algorithm aggregates data from all your platforms into one central location so that you have access to all the information you need in one place. With WhatSales, never again will you have to waste hours trying to make sense of your sales data. All the hard work has been done for you! Our app quickly and responsibly takes care of compiling analysis and guiding insights about stock levels, inventory availability, product performance and more — all in real-time. It also allows you to keep track of your daily expenses and income with accuracy and efficacy that was never before possible until now.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

E-commerce brands using Shopify or WooCommerce that need accurate profit and marketing performance reporting.

Audience

Online Sellers

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$49/month
Free Version Not Supported
Free Trial Supported

Pricing

$9.99 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Provides detailed analytics for sales, margins, and inventory, making it easier to identify trends and optimize business strategies. Calculates profit margins by incorporating Cost of Goods Sold (COGs), shipping costs, and fees, offering a clear picture of profitability. Works seamlessly with Linnworks to ensure accurate data on stock, sales, and margins, enhancing operational efficiency.

Cons

  • As with any platform, it may face technical issues or bugs, such as incorrect calculations or delays in syncing. Depending on the pricing plan, the cost of using WhatSales might be a factor for smaller businesses.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

MerchantFlow
Founded: 2025
Australia
merchantflow.ai

Company Information

WhatSales
Founded: 2019
United Kingdom
www.whatsales.io

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Categories

Categories

eCommerce Tools Supported

Integrations

Shopify Supported
WooCommerce Supported
Amazon Not Supported
BigCommerce Not Supported
Etsy Not Supported
OnBuy Not Supported
eBay Not Supported

Integrations

Shopify Supported
WooCommerce Supported
Amazon Supported
BigCommerce Supported
Etsy Supported
OnBuy Supported
eBay Supported
Claim MerchantFlow and update features and information
Claim MerchantFlow and update features and information
Claim WhatSales and update features and information
Claim WhatSales and update features and information