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About

MerchantFlow is an e-commerce profitability analytics platform for Shopify and WooCommerce brands. It combines revenue, COGS, landed costs, fulfilment and 3PL costs, ad spend, payment fees and operating expenses to show true profit at the store, order and product level. The real-time dashboard provides P&L reporting, blended ROAS, ad spend reporting, product viability scoring and cohort analysis. MerchantFlow integrates with Meta, Google, TikTok and Snapchat Ads to unify e-commerce and marketing performance reporting.

About

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads. It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows. Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery. Built for Shopify brands · Plans from $249/mo · 21-day free trial · 60-day money-back guarantee.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

E-commerce brands using Shopify or WooCommerce that need accurate profit and marketing performance reporting.

Audience

Shopify brands, DTC brands, ECommerce owners, and B2B

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

No images available

Pricing

$49/month
Free Version
Free Trial

Pricing

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

MerchantFlow
Founded: 2025
Australia
merchantflow.ai

Company Information

Upstack Data
Founded: 2022
United States
www.upstackdata.com

Alternatives

Reaktion

Reaktion

Reaktion.com Aps

Alternatives

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Shopify
Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Snapchat Ads
TikTok Ads
WooCommerce
WordPress

Integrations

Shopify
Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Snapchat Ads
TikTok Ads
WooCommerce
WordPress
Claim MerchantFlow and update features and information
Claim MerchantFlow and update features and information
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