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About

MerchantFlow is an e-commerce profitability analytics platform for Shopify and WooCommerce brands. It combines revenue, COGS, landed costs, fulfilment and 3PL costs, ad spend, payment fees and operating expenses to show true profit at the store, order and product level. The real-time dashboard provides P&L reporting, blended ROAS, ad spend reporting, product viability scoring and cohort analysis. MerchantFlow integrates with Meta, Google, TikTok and Snapchat Ads to unify e-commerce and marketing performance reporting.

About

A revolution in digital ad spend management for Shopify is nearly here. Be among the first to experience our latest innovation as Optily instantly unifies your Facebook and Google Ads, Analytics, and soon, Shopify sales data for the ultimate solution to ad spend performance. Secure a free ad strategy consultation and much more by signing up for our early access program today. We’re about to launch our latest innovation, the Shopify Connect app, and we’re offering some great perks to Shopify merchants who sign up right now. The only ad spend solution combining Shopify with the biggest data platforms. Optily was created for Shopify store owners. Optily can manage your Meta for Business advertising budgets across all ad properties, including Facebook, Instagram, Messenger, and Audience Network. Optily draws upon Google Analytics for better accuracy of campaign budget recommendations and the ability to set GA-based goals.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

E-commerce brands using Shopify or WooCommerce that need accurate profit and marketing performance reporting.

Audience

eCommerce businesses looking for a single-click ad spend optimizer to manage and improve their advertising budget

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$49/month
Free Version Not Supported
Free Trial Supported

Pricing

$99 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

MerchantFlow
Founded: 2025
Australia
merchantflow.ai

Company Information

Optily
United States
www.optily.com

Alternatives

Reaktion

Reaktion

Reaktion.com Aps

Alternatives

Bloom Analytics

Bloom Analytics

Dayspring Technologies

Categories

Categories

Advertising Supported
Spend Management Supported

Spend Management Features

Approval Workflow Not Supported
Budgeting / Forecasting Supported
Expense Tracking Not Supported
Multi-Currency Supported
Prepaid Cards Not Supported
Procurement Management Not Supported
Receipt Management Not Supported
Spend Analysis Supported
Spend Control Supported
Supplier Management Not Supported

Integrations

Shopify Supported
Facebook Not Supported
Facebook Ads Not Supported
Facebook Messenger Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Instagram Not Supported
Meta Ads Not Supported
Meta Audience Network Not Supported
WooCommerce Supported
YouTube Not Supported

Integrations

Shopify Supported
Facebook Supported
Facebook Ads Supported
Facebook Messenger Supported
Google Ads Supported
Google Analytics Supported
Instagram Supported
Meta Ads Supported
Meta Audience Network Supported
WooCommerce Not Supported
YouTube Supported
Claim MerchantFlow and update features and information
Claim MerchantFlow and update features and information
Claim Optily and update features and information
Claim Optily and update features and information