Related Products
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About
Mercana is an AI-powered customer intelligence platform designed for direct-to-consumer e-commerce brands to understand, enrich, and activate their existing customer data in order to drive growth. It connects directly to a company’s customer base and enriches each profile with over 100 data points, including social media presence, professional background, demographics, interests, and behavioral signals, creating a detailed and actionable view of each customer. It identifies high-value individuals such as influencers, executives, athletes, and corporate buyers across more than 15 predefined categories, using AI to detect patterns and surface VIP customers that would otherwise remain hidden. Once identified, Mercana enables businesses to act on this intelligence through built-in tools such as automated outreach via email, Instagram, and LinkedIn, pipeline management for tracking relationships, and AI-powered search that allows teams to query their customer base.
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About
Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.
Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001, and CSA STAR. We serve the world's top brands, agencies, and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Ecommerce brands and marketing teams that want to identify high-value customers and turn enriched customer data into targeted outreach and revenue growth
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Audience
Companies interested in a Customer Intelligence Platform that helps brands better understand their customers and predict behaviors
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$79 per month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMercana
United States
www.mercana.so/
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Company InformationZeotap
Founded: 2014
US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai
zeotap.com
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Categories |
Categories |
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Customer Data Platforms (CDP) Features
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management Features
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Identity Management Features
Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning
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Integrations
Instagram
LinkedIn
Facebook
HubSpot CRM
Insider One
Klaviyo
S4M
Shopify
X (Twitter)
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Integrations
Instagram
LinkedIn
Facebook
HubSpot CRM
Insider One
Klaviyo
S4M
Shopify
X (Twitter)
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