Mather Activation PlatformMather
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Related Products
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About
The Mather Activation Platform helps organizations overcome fragmented audience data by delivering a unified, owned view of first-party and subscriber data. It powers automated engagement and operational touchpoints across the customer lifecycle to drive revenue and efficiency. It brings disconnected audience and subscriber data together into a 360-degree view of each user, creating a shared source of truth across teams and systems. It turns unified data into automated marketing actions, delivered through an email service provider and as audience lists for online and offline campaigns. Teams use it to understand the full subscriber relationship, reduce the operational effort of running lifecycle programs across channels, and act quickly on churn risk, pricing changes, and service issues without stitching together data from multiple systems. It also gives teams a trusted foundation for AI activation across their tech stack, using data that is reliable.
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About
V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Subscription-driven media and publishing teams that need to unify subscriber data, automate lifecycle marketing, and activate trusted audience intelligence across channels
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Audience
Companies searching for a marketing platform that blends data, technology and analytics to power customer acquisition and drive accelerated results
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMather
Founded: 2002
United States
www.mathereconomics.com/mather-activation-platform/
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Company InformationV12
Founded: 1999
United States
v12data.com
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