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About

Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.

About

NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc. NetOwl performs identity resolution based on any combination of available entity record attributes by utilizing its unique proprietary search and indexing engine that allows combination of evidence from multiple matching attributes in a highly robust, scalable, and intuitive fashion. Application-specific business rules can be implemented by determining what combination of record attributes should be matched and what weights should be assigned to each attribute. NetOwl leverages our machine learning-based multicultural, multi-lingual name matching product, NetOwl NameMatcher, to enable sophisticated name matching of various entity types.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns

Audience

Companies and organizations interested in an identity resolution software based on similarities of the entity names, attributes, and social network information

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Matchbook
Founded: 2018
United States
www.matchbookdata.com

Company Information

NetOwl
Founded: 1996
United States
www.netowl.com/identity-resolution

Alternatives

Alternatives

Categories

Categories

Integrations

ArcGIS Not Supported
Elasticsearch Not Supported
Google Maps Not Supported
IBM Cloud Not Supported
Kibana Not Supported
MarkLogic Not Supported
Palantir Apollo Not Supported
SolrCommerce Not Supported
Tableau Not Supported

Integrations

ArcGIS Supported
Elasticsearch Supported
Google Maps Supported
IBM Cloud Supported
Kibana Supported
MarkLogic Supported
Palantir Apollo Supported
SolrCommerce Supported
Tableau Supported
Claim Matchbook and update features and information
Claim Matchbook and update features and information
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