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About

A single solution to generate leads and turn them into lifelong clients. Market Leader wrote the book on lead generation and technology in the residential real estate industry. Today, Market Leader provides innovative cloud-based technology and marketing solutions for real estate professionals across the United States and Canada. The company serves thousands real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader's subscription-based real estate marketing software – including websites, CRM, a marketing center with automation and thousands of professionally designed assets, and lead generation services, is powered by Smart Lead Technology and helps customers generate a steady stream of prospects, plus provides the systems and training agents need to convert those prospects into clients and meet their transaction goals.

About

We help local professionals Connect With Their Community. For the business owners who would like to have their business interviewed and highlighted in front of the people who live and work in their community. For the relationship and referral based agents who love and care about their community. And who would like to meet and add value to more people and businesses in it. For the people who love to shop local and who want to get to know the people behind the cool local businesses in their community. Our platform and system teaches community-minded real estate agents how to become the local expert of their community. By sponsoring their neighbourhood on Parkbench.com our real estate agents are growing their database by 10X in their first year, consistently getting more clients and referrals in their community and having fun while doing it! Our mission is to help real estate agents stand out and become local experts.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Real estate professionals looking for innovative cloud-based technology and marketing solutions

Audience

Real estate agents and professionals interested in a network platform solution for their business needs

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 3.9 / 5
ease 3.9 / 5
features 3.6 / 5
design 3.9 / 5
support 4.2 / 5

Pros & Cons from Real Users

Pros

  • Love the automation features and the alerts when someone is browsing my site (within seconds!). I'm able to quickly and accurately determine how effective my marketing is. Suite of marketing tools and customizable mailing list features, etc.

Cons

  • Unable to text or use SMS directly from the platform. I would love to be able to TEXT properties, or property alerts, directly to my clients at the tap of a button. ML does NOT have that feature native... you can work around it, but that's annoying!

Pros & Cons from Real Users

Pros

  • Doing my business feature interviews is a great no pressure way to meet new people and network with new businesses. It brings up discussing business in a non-pushy way as I learn about others, they learn about me. It fits really well with how I view growing my business, give to others, add value and you reap the rewards. It is easy, the Parkbench team is easy to contact for support, the website generates some follow up newsletters, and local events. When I first started I spent a lot of time editing and now that I am more experienced it doesn't take as much effort.
  • It's helped connect me with my community which will, in time, provide business opportunities. It's been very rewarding.
  • The Parkbench system is fantastic for people who are naturally outgoing, but may have a hard time selling THEMSELVES. The approach is all about meeting people where they work, finding out about people's passions, and putting the focus on them, and oh, by the way, I also sell real estate. Anyone interested in relationship-based selling should definitely consider it. I also love the ongoing support--I'm assigned a coach/mentor who meets with me monthly to give me that next step or fine tune or tweak to make what I'm already doing even more effective.
  • I like the interview questions that I can refer to when doing the interview and send to the interviewee prior so they know what to expect. The script to get the interview works well and it allows you to have businesses come to you so you can just have a conversation with them. It is great exposure for you and the business.
  • I like the concept of being a Local Leader in the community. Everyone talks about this but Parkbench gives you a platform to make this a reality. I love how simple it is and how the Parkbench team is always there for support.

Cons

  • I sometimes have a challenge thinking of who I should interview. Some people are skeptical and think I am trying to upsell them, haha nope it's just a few minutes to talk about your business and then they have a video they can use to market themselves.
  • You have to be very proactive and do the work weekly. It does involve some skills that are not necessarily "realtor friendly" but you can pay for help.
  • The pricing can seem stiff, especially since it's all up front, but I figured I'd probably waste the same amount trying 8 other marketing strategies (and executing them badly) before I found something that worked. The websites aren't very customizable, but I think that's by design. My job should be meeting people, not endlessly modifying my webpage.
  • It is a lot of work to schedule and do the interview along with everything else we do and then edit it to post to the site. They offer editing and posting for an extra fee. The pro of having a lot of training on the site is mitigated by finding the time to do the training, interviews, posting and follow ups that are needed to really make it successful.
  • Video editing was intimidating for me and I struggled at first but the Parkbench team was there to help and guide me every step of the way. I also hate being in front of the camera but I've learned to relax and enjoy it.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Market Leader
Founded: 1999
United States
www.marketleader.com/products/professional-for-agents/

Company Information

Parkbench.com
Founded: 2013
Canada
parkbench.com

Alternatives

Alternatives

AccelerAgent

AccelerAgent

PropertyMinder

Categories

Categories

Integrations

dotloop Supported

Integrations

dotloop Not Supported
Claim Market Leader and update features and information
Claim Market Leader and update features and information
Claim Parkbench.com and update features and information
Claim Parkbench.com and update features and information