MapRows vs. Smarty Comparison


MapRows MRSLM Group	Smarty	+	+
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About MapRows is a Google Sheets add-on for turning address and coordinate data into location information and map visuals. It can geocode addresses into latitude and longitude, separate address components, reverse-geocode coordinates, calculate straight-line distances, and add a map of points to a sheet. The Pro plan also supports driving, walking, and cycling distance and travel-time calculations. Results are written into new columns with a status for each row, and larger jobs can resume after daily usage limits reset. MapRows is intended for people and teams that organize location data in Google Sheets, including small businesses that need to review addresses, compare distances, or visualize sets of locations. A free tier provides 100 lookups per day, with Pro plans available monthly or annually.	About Smarty leads the way in location data intelligence, offering a comprehensive suite of address validation APIs for USPS, non-postal, and international addresses. Our address autocomplete API simplifies data entry, and our geocoding and reverse geocoding APIs deliver hyper-accurate results at lightning speed. From New York to Jakarta, Smarty covers the globe, standardizing, validating, and enriching address data. Our fully documented APIs and unlimited tech support make us the top choice for USPS and international address validation solutions. Whether you're in Tokyo or Toronto, our comprehensive documentation and exceptional customer support make it easy to start validating addresses in minutes. With 250 free lookups per month, no credit card required, and a full demo available, Smarty has you covered. From address validation to list processing, we've got every detail you need. Our service ensures security with 24-hour monitoring, encryption, and hashed data, delivering an average sub-3
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Google Sheets users, teams, and small businesses.	Audience Organizations and companies seeking a solution to look up and validate USPS and international addresses
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9/month The Free plan includes 100 lookups per day. Pro includes 2,500 lookups per day (fair use) and costs $9/month or $59/year, including taxes. Free Version Supported Free Trial Not Supported	Pricing $0 per month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.7 / 5 support 4.6 / 5 Read all reviews
	Pros & Cons from Real Users Pros API interface is clean and easy to use Performance is great, request times are low and we haven't noticed any down time since we've started using Smarty The address precision seems very good. Better than some other providers we've tried. Easy and quick setup process Reliable property ownership verification Smooth API integration for automation workflows User-friendly dashboard for manual verification Helps reduce manual effort and improve efficiency Supports scalable and high-volume operations For the last 3 years, and across 2 different organizations that service populations across Florida, we have used Smarty to validate addresses as well as to help calculate distances between the patients' home and the optimal point of care. In addition, we can quickly advise the health plan to invalid addresses in combination with phone numbers that are either missing or invalid. -Super fast loading -Easy to integrate -Verification and autocomplete across multiple countries -Price - Ease of integration - Low latency / real time validation - Pricing - Customer support is top notch and always responds quickly. Cons Price is a little high compared to other solutions Address coverage can improve, and auto-correction for minor input errors would be helpful. Currently, Smarty doesn't allow for carry-over of all or a percentage of unused lookups. This would be great because we have variation in our month-to-month patient enrollment. Being able to rollover the lookups we've paid for would be ideal. Perhaps they could also reduce the clicks needed to access lookup tool - not a big deal at all. -Not using Australia Post standard -Original setup didn't work, but now does. - No pay as you go pricing model currently. - International validation is expensive.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information MRSLM Group United States cellbrook.com/maprows/	Company Information Smarty Founded: 2011 United States smarty.com
Alternatives CDXZipStream CDX Technologies	Alternatives Web APIs by Melissa Melissa
Positionstack APILayer	AddressZen IDDQD Limited
BatchGeo	Byteplant Address Validator Byteplant
Postcodes.io Ideal Postcodes	Trillium Geolocation Precisely
GeoDescription API GMAC SYSTEMS LTD View All	CDXZipStream CDX Technologies View All
Categories Spreadsheet Supported	Categories Address Verification Supported Location Intelligence Supported Property Intelligence Supported
	Show More Features Address Verification Features Address Validation Supported Autocomplete Supported Automatic Formatting Supported Data Cleansing Supported Data Discovery Supported Data Quality Control Supported Data Verification Supported Geographic Maps Supported Geolocation Supported Metadata Management Supported Reporting / Analytics Supported Search / Filter Supported
Integrations Google Sheets Supported Atlas Not Supported AuctionMethod Not Supported Guidewire Not Supported LeadExec Not Supported Majesco Not Supported Microsoft Excel Not Supported Model Context Protocol (MCP) Not Supported NonProfitEasy Not Supported Postman Not Supported QGIS Not Supported Sapiens P&C Not Supported Site Stacker Not Supported Show More Integrations View All 1 Integration	Integrations Google Sheets Supported Atlas Supported AuctionMethod Supported Guidewire Supported LeadExec Supported Majesco Supported Microsoft Excel Supported Model Context Protocol (MCP) Supported NonProfitEasy Supported Postman Supported QGIS Supported Sapiens P&C Supported Site Stacker Supported Show More Integrations View All 13 Integrations
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