Magic Hour

Magic Hour

Magic Hour AI, Inc.
Ray2

Ray2

Luma AI
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+

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About

Magic Hour is an all-in-one AI video, image, and audio creation platform for creators, marketers, agencies, ecommerce teams, and developers. Create and edit content in your browser with 100+ tools, including AI video generation, text-to-video, image-to-video, video-to-video, face swap, lip sync, talking photo, AI image generation and editing, virtual try-on, image upscaling, voice generation, and automatic subtitles. Start free without signing up; no download is required. Paid plans add watermark-free exports, commercial usage rights, higher limits, and API access. Developers can automate media generation with the REST API, official SDKs, webhooks, and hosted MCP server for Claude, Claude Code, and Codex. Credits roll over, and generation errors automatically refund credits. Magic Hour serves more than 3 million creators worldwide and works on desktop and mobile web.

About

Ray2 is a large-scale video generative model capable of creating realistic visuals with natural, coherent motion. It has a strong understanding of text instructions and can take images and video as input. Ray2 exhibits advanced capabilities as a result of being trained on Luma’s new multi-modal architecture scaled to 10x compute of Ray1. Ray2 marks the beginning of a new generation of video models capable of producing fast coherent motion, ultra-realistic details, and logical event sequences. This increases the success rate of usable generations and makes videos generated by Ray2 substantially more production-ready. Text-to-video generation is available in Ray2 now, with image-to-video, video-to-video, and editing capabilities coming soon. Ray2 brings a whole new level of motion fidelity. Smooth, cinematic, and jaw-dropping, transform your vision into reality. Tell your story with stunning, cinematic visuals. Ray2 lets you craft breathtaking scenes with precise camera movements.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Not Supported
Chromebook Not Supported

Audience

Creators, marketers, agencies, ecommerce teams, startups, and developers producing social content, ads, product visuals, localization, client work, and custom apps.

Audience

Content creators seeking a tool to generate high-quality, realistic videos efficiently

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$19/month
Creator subscription is $19/month on monthly billing, or $144 billed annually ($12/month equivalent). Pro is $39/month or $300/year; Business is $99/month or $792/year. A permanent free account plan and one-time credit packs starting at $10 are also available.
Free Version Supported
Free Trial Not Supported

Pricing

$9.99 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • A client asked for their training video in 8 languages. Dubbing would have cost a fortune, so we tested Magic Hour. The results were indistinguishable from studio work. We kept the project in-house, and pitched multilingual services to other clients.
  • We added Magic Hour’s clothes changer to our product pages so shoppers could see the shirt on their own face. Setup took about a day, and it worked on mobile right away. Customers started telling us “this actually looks like me,” and we saw a clear lift in time-on-page and add-to-cart. It’s fast, stable during traffic spikes from ads, and the team answers questions quickly. It’s not perfect with tricky lighting or hats, but for everyday use it’s been a legit win for us and a real part of how we sell now.
  • The web app is fast and requires no installs. Face Swap, Lip Sync, and Image-to-Video covering most of my needs (video editing). Outputs are typically social ready with minimal tweaks. Templates and simple sliders shorten the learning curve. The API and credits model integrate cleanly into existing workflows. Pricing feels fair relative to the time saved.
  • Magic Hour is seriously impressive! The best thing about it is how easy and user-friendly it is. I'm no expert in video editing, but with Magic Hour, I felt like a pro in no time. It's crazy fast too! I've tried other editing tools, and they were so sluggish, but Magic Hour gets the job done in a snap. Plus, the quality of the style transfers is mind-blowing. I took some basic videos and turned them into something totally eye-catching and unique. I've been using it for my client work, and let me tell you, they are loving the results! It's like I've got this secret weapon that elevates my work to a whole new level. I couldn't be happier with Magic Hour - it's a total win!

Cons

  • Top ups aren't as good value as subscriptions. Takes some practice to get good with software.
  • Occasional hiccups with hats, glasses, or strong backlighting, and we’d like finer controls for fit and lighting. Not a deal-breaker, but worth noting.
  • Quality can vary by clip, so a second pass is sometimes needed to nail lips and edges. The free tier has upload and duration limits plus a watermark. Heavy uploads may queue during peak times. Some advanced controls are harder to find at first. Mobile works, but longer edits are smoother on desktop.
  • If I had to nitpick, one minor downside of Magic Hour is that it might leave you obsessively addicted to experimenting with different style transfers. But hey, it's all part of the fun!

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Magic Hour AI, Inc.
Founded: 2023
United States
magichour.ai/

Company Information

Luma AI
Founded: 2021
United States
lumalabs.ai/ray

Alternatives

Alternatives

Ray3

Ray3

Luma AI
Ray3.14

Ray3.14

Luma AI
Kling 2.5

Kling 2.5

Kuaishou Technology
Kling O1

Kling O1

Kling AI

Categories

AI Video Editors Supported
Face Swap Supported

Categories

AI Models Supported
AI Video Models Supported
AI Vision Models Supported

Integrations

AIVideo.com Not Supported
CinemaDrop Not Supported
Claude Supported
Claude Code Supported
Codex CLI Supported
Figma Weave Not Supported
Fuser Not Supported
KomikoAI Not Supported

Integrations

AIVideo.com Supported
CinemaDrop Supported
Claude Not Supported
Claude Code Not Supported
Codex CLI Not Supported
Figma Weave Supported
Fuser Supported
KomikoAI Supported
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