MSIGHTS vs. TapClicks Comparison


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About While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.	About TapClicks offers an end-to-end marketing reporting dashboard and operations platform for agencies, media companies, brands, and enterprises. TapClicks enables teams to save time and effort on marketing report generation and distribution, differentiate their service, and grow their business. TapClicks unified marketing operations platform includes tapOrders, tapReports, tapWorkflow, and tapAnalytics.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies and organizations in need of a solution to optimize their marketing performance	Audience Digital agencies, media companies, yellow page/directories, franchise brands, national/global brands, individual companies and enterprises
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros TapClicks helps us execute and track our marketing strategies to get the most out of them. It has excellent features and templates that significantly facilitate the work, plus its reports and analytics are perfect for strengthening decision making and devising new strategies to enhance marketing. TapClicks is very simple and powerful for marketing reporting. It gives every data in a single dashboard to analyze easy and effectively. Real-time and accurate reporting. Cons Its cost makes you doubt it; it is a costly tool and, in my opinion, not very profitable for PYMES or emerging companies. As far as its operation is concerned, everything has been correct. I never encountered any problem with this platform.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information MSIGHTS United States www.msights.com/solutions	Company Information TapClicks Founded: 2009 United States www.tapclicks.com
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Categories Dashboard Supported Data Analysis Supported Data Governance Supported Data Management Supported Data Visualization Supported Lead Management Supported Marketing Analytics Supported Marketing Planning Supported Reporting Supported	Categories Advertising Agency Supported Business Intelligence Supported Campaign Management Supported Conversion Tracking Supported Dashboard Supported Data Visualization Supported Marketing Analytics Supported MRM Supported Reporting Supported Social Media Marketing Supported Web Analytics Supported
	Dashboard Features Annotations Supported Data Source Integrations Supported Functions / Calculations Supported Interactive Supported KPIs Supported OLAP Supported Private Dashboards Supported Public Dashboards Not Supported Scorecards Supported Themes Supported Visual Analytics Supported Widgets Supported Data Visualization Features Analytics Supported Content Management Not Supported Dashboard Creation Supported Filtered Views Not Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Supported Drag & Drop Supported Drill Down Supported Email Reports Not Supported Financial Reports Not Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Not Supported Scheduled / Automated Reports Supported Show More Features Advertising Agency Features Campaign Management Supported Collaboration Supported Document Management Supported File Sharing Supported Project Management Supported Task Management Supported Time Tracking Not Supported Business Intelligence Features Ad Hoc Reports Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Not Supported Key Performance Indicators Not Supported Natural Language Generation (NLG) Not Supported Performance Metrics Not Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Campaign Management Features Channel Management Not Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported MRM Features Activity Planning Supported Analytics / ROI Tracking Not Supported Approval Workflow Supported Brand Management Not Supported Budgeting & Forecasting Not Supported Content Management Not Supported Digital Asset Management Not Supported Expense Management Not Supported Marketing Calendar Not Supported Strategic Planning Not Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Not Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Not Supported
Integrations AdRoll Supported Adobe Marketo Engage Supported Google Ads Supported Google Analytics Supported Instagram Supported LinkedIn Supported Marchex Supported Marigold Engage+ Supported Outbrain Supported Salesforce Supported Sizmek Ad Suite Supported Taboola Supported X (Twitter) Supported CallRail Not Supported InMobi Supported Innovid Supported Pandora Supported Yahoo Search Supported YouTube Supported Zendesk Supported Show More Integrations View All 87 Integrations	Integrations AdRoll Supported Adobe Marketo Engage Supported Google Ads Supported Google Analytics Supported Instagram Supported LinkedIn Supported Marchex Supported Marigold Engage+ Supported Outbrain Supported Salesforce Supported Sizmek Ad Suite Supported Taboola Supported X (Twitter) Supported CallRail Supported InMobi Not Supported Innovid Not Supported Pandora Not Supported Yahoo Search Not Supported YouTube Not Supported Zendesk Not Supported Show More Integrations View All 48 Integrations
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