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About

MGID is a native advertising platform with more than 12 years of experience in the global market. MGID helps advertisers reach their audiences through premium publishers with timely and relevant ads. MGID offers: Responsive and engaging ad formats Audiences from 32,000+ trusted publishers worldwide Creative support throughout the funnel Sophisticated optimization options Learn more at www.mgid.com

About

Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Publishers and advertisers interested in a native performance and programmatic advertising platform solution for their marketing needs

Audience

Agencies, media buyers and brands looking for a programmatic advertising platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 4.3 / 5
features 4.9 / 5
design 4.6 / 5
support 4.9 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 2.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • Thanks to a convenient personal account, I can really control everything so that advertising is effective and brings good results.
  • I appreciate the targeting options available on the platform, which have allowed me to reach the right audience for their products. Ability to drive traffic and sales to my websites at a lower cost compared to other advertising platforms.
  • Simple interface, detailed reports, lots of options in targeting/retargeting, and audience management.
  • The administration panel is quite excellent. An average RPM of between $1-$3 with no upper limit. In terms of revenue, it’s comparable with Google Adsense.
  • Intuitive dashboards and reporting, flexibility in terms of setting guardrails for targeting. Really helpful.

Cons

  • Not found. For me it is comfortable platform. Just try it.
  • The dashboard was challenging for me. I had to call support.
  • I had some issues with the set up, but all were timely explained by my manager.
  • Some clients said that is possible to increase in bounce rate., but I have never felt it.
  • Support. I Have some questions for the team, long time for loading info.

Pros & Cons from Real Users

Pros

  • Easy to get started, seems cost-effective CPM-wise, but as soon as they have your money, though, they RUN!

Cons

  • The monthly minimum budget is $2,500 and then they charge $150 for the (self-serve) platform fee, Sometimes you're billed twice in a month, but errors are never corrected. The WORST part, however, is the unauthorized bank debits. Once they have your credit card information, they'll just take money out of your account without prior notification or authorization. Protesting this, I was told that I signed a contract and that it would be worse for me if their lawyers were to go after me to enforce it.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

MGID
Founded: 2008
United States
www.mgid.com

Company Information

Traffic Roots
Founded: 2016
United States
trafficroots.com/advertising/

Alternatives

Alternatives

AdLib DSP

AdLib DSP

AdLib Media Group

Categories

Categories

Integrations

ASTRAD DSP
CPV Lab Pro
EZmob
Eyeota
Plat
SpyOver
SpyPush
Voluum

Integrations

ASTRAD DSP
CPV Lab Pro
EZmob
Eyeota
Plat
SpyOver
SpyPush
Voluum
Claim MGID and update features and information
Claim MGID and update features and information
Claim Traffic Roots and update features and information
Claim Traffic Roots and update features and information