Lumen5 vs. Simplified Comparison


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Key capabilities Video analysis: reads scenes, objects, pacing, colour and sentiment to build an audio plan before composing a note. Four-layer composition: music, SFX timed to the action, ambience ducked under speech, voiceover drafted from the brief; original source audio preserved where wanted. Batch processing: drag in single cuts or a whole folder (MP4, MOV); each clip queues with its length. Campaign briefs: one brief per campaign with up to four style tags and five direction sliders drives every clip. Versioning: up to three concepts per clip, side by side, each with its own status. Review and approval: shareable client review links replace email rounds; status tracking per campaign. Localisation: language versions of a finished mix in one click. Export: MP3 and WAV; downloads unlimited on every plan. Licensing: 100% commercial licence on paid plans, with legal cover that extends to the agency's clients on Studio. Plans Usage is metered in minutes of finished audio per month; downloads are unlimited and legal cover is included on all paid plans. Personal: free forever. 10 minutes a month, non-commercial use, MP3 export. Creator: from $45/month. Commercial use for your own brand and paid ads, up to 3 concepts per video, WAV + MP3, legal cover on every campaign. Top-up at $1.00 a minute. Studio: from $249/month. Client work with the licence travelling to the client, paid ads for clients' brands, priority processing, client review links, one-click language versions. Top-up at $3.00 a minute. Enterprise: custom pricing. TV, radio, cinema and out-of-home use, extended cover limit named in the agreement, dedicated processing capacity, custom contract, DPA and SLA. Annual billing saves 20%. Deployment: SaaS, browser-based, no install. 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About Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Our goal is to enable anyone without training or experience to easily create amazing videos in minutes. Our technology enables marketing teams to focus on the story and narrative while relying on our system to do the heavy lifting. Not only does our platform offer tools to make videos, Lumen5 takes it a step further to supply all the resources needed to make thumb-stopping videos. Our built-in media library offers access to millions of stock footage, photos, and music tracks. This means that our users have access to everything they need without having to record or purchase any digital assets externally.	About Use hundreds of beautiful templates or start from scratch to create content, brand assets, and videos effortlessly. Then, publish with one click to reach your customers wherever they are. The tools that work for you, work for us. Connect your favorite apps to Simplified and watch your productivity soar. Our automation tools handle the little things so you can focus on the big picture. Create your content, collaborate with your team, and publish to the world, all in the same space. Get your team on the same (web) page and tag, comment, and collaborate in real-time. Automate your to-do's and get things done, fast. Scale your content from 1 to 1000, in a few clicks. Your audience gets consistent, beautiful messaging, while you get extra time to focus on other things.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Brands that want to drive brand awareness and smash through MQL targets by enabling teams to create engaging videos at scale.	Audience Design and collaboration platform for marketing teams
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $29 USD per month $19 USD per month, billed yearly Free Version Supported Free Trial Supported	Pricing $8 per user per month Billed annually Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 4.0 / 5 ease 5.0 / 5 features 4.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros The platform ie easy to use as compared to other online video editors. Also it has a really cool feature that lets you convert blog posts into video easily if you enter the link to your blog post. Cons Generally easy to use, but there are some nuances in their UI in terms of modifying assets. I don't like that when adding certain assets it defaults to a certain time length. Once you have the video initially set up it's a bit manual to modify the time lengths, which there was a good way to do it in batch.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Lumen5 Founded: 2016 Canada lumen5.com	Company Information Simplified Founded: 2020 United States simplified.com
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Categories Ad Makers Supported AI Tools Supported AI Video Editors Supported AI Video Generators Supported Content Creation Supported Generative AI Supported Social Media Video Supported Storyboard Supported Video Editing Supported Video Making Supported Video Marketing Supported	Categories Ad Makers Supported AI Ad Creative Generators Supported AI Content Generators Supported AI Copywriters Supported AI Design Supported AI Script Generators Supported AI Social Media Post Generators Supported AI Story Generators Supported AI Text Generators Supported AI Tools Supported AI Writing Supported Background Remover Supported Content Collaboration Supported Content Creation Supported Design Collaboration Supported Generative AI Supported Graphic Design Supported Product Description Generators Supported Social Media Graphics Supported Social Media Marketing Supported Social Media Video Supported Video Editing Supported
Video Editing Features 3D Video Editing Not Supported Audio Tools Supported Brand Overlay Supported Collaboration Supported Media Library Supported Social Sharing Supported Speed Adjustment Supported Split / Merge Not Supported Supports HD Resolution Supported Text Overlay Supported Video Capture Not Supported Video Stabilization Not Supported Show More Features Video Making Features Animation Supported Collaboration Tools Supported Customizable Branding Supported Drag & Drop Supported Media Library Supported Privacy Options Not Supported Social Sharing Supported Templates Supported Text Overlay Supported Text to Video Supported Video Capture Not Supported Voice-Over Supported Video Marketing Features Analytics / Reporting Not Supported Chat / Messaging Not Supported Customizable Branding Supported Customizable CTAs Not Supported Lead Capture Not Supported Media Library Supported Multi-Platform Distribution Supported ROI Tracking Not Supported Social Sharing Not Supported Templates Supported Video Editing Supported
Integrations Airtable Not Supported ClipZap Supported Facebook Not Supported GIPHY Not Supported Instagram Not Supported Pinterest Not Supported Pixabay Not Supported Shopify Not Supported Twitch Not Supported Unsplash Not Supported X (Twitter) Not Supported YouTube Not Supported Zapier Not Supported Show More Integrations View All 1 Integration	Integrations Airtable Supported ClipZap Not Supported Facebook Supported GIPHY Supported Instagram Supported Pinterest Supported Pixabay Supported Shopify Supported Twitch Supported Unsplash Supported X (Twitter) Supported YouTube Supported Zapier Supported Show More Integrations View All 12 Integrations
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