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About

Everyone benefits from data-driven knowledge, whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people. The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents. Agencies, brands, firms, and many other organizations use the Lucid Marketplace to conduct market research. Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed. Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

About

Merciv is the consumer intelligence platform that connects your internal data and the external world into one living, cited source of truth — so teams can answer any question about their consumers and brand in minutes. Merciv unifies four knowledge sources: internal knowledge (research, decks, spreadsheets, and systems like Snowflake, Looker, and SharePoint), external signals (social, reviews, search and trend data, competitive activity, pricing), syndicated data (NielsenIQ, Circana, Mintel), and Merciv-owned product and category data. A knowledge graph, hybrid retrieval, and code execution for spreadsheets power accurate, source-backed answers. Teams use Merciv for consumer perception, SKU-level sentiment and complaint analysis, competitive intelligence, trend monitoring, deep research, data-grounded personas, and decision-ready reports, briefs, and decks. Every answer is cited, permission-aware, and auditable: SOC 2 Type II, tenant isolation, zero-training, SSO/SCIM.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Agencies, brands, firms, and organizations looking for a marketplace platform to optimize market research and get business insights

Audience

Enterprise consumer brands, retailers, and CPG companies — insights, data & analytics, marketing, brand, innovation, R&D, merchandising, product, and CX teams in food & beverage, beauty, health & wellness, apparel, home goods, and retail. Also investment teams at holding companies, PE, and VC firms.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • The ability to scale is fantastic and the tool is a lot easier to use than its competitors. It took a few minutes to understand how to using the basic functionalities.

Cons

  • When you first start with the platform it may be slightly overwhelming to some users with all of the functionalities. A quick 3-4 minute video that gives a baseline understanding of the tool would be great. I'm aware they have a lot of training videos, but maybe having a mandatory initial one vs the 6 or 7 hints/tips would be more useful. Another minor critique is when you're an actual cell/box, the only way to exit the view and start using shapes and other tools is by clicking ESQ which is hard to tell since it's highlighted in grey.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Lucid
Founded: 2010
United States
luc.id/

Company Information

Merciv
Founded: 2024
United States
merciv.com

Alternatives

Alternatives

LucidShape

LucidShape

Synopsys

Categories

Categories

Integrations

Dropbox Dash
Indent
Looker
Microsoft SharePoint
Motileo
Nango
Resmo
Snowflake
Truto
Workona

Integrations

Dropbox Dash
Indent
Looker
Microsoft SharePoint
Motileo
Nango
Resmo
Snowflake
Truto
Workona
Claim Lucid and update features and information
Claim Lucid and update features and information
Claim Merciv and update features and information
Claim Merciv and update features and information