Looker

Looker

Google
dbt

dbt

dbt Labs
+
+
Visit Website

About

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

About

dbt helps data teams transform raw data into trusted, analysis-ready datasets faster. With dbt, data analysts and data engineers can collaborate on version-controlled SQL models, enforce testing and documentation standards, lean on detailed metadata to troubleshoot and optimize pipelines, and deploy transformations reliably at scale. Built on modern software engineering best practices, dbt brings transparency and governance to every step of the data transformation workflow. Thousands of companies, from startups to Fortune 500 enterprises, rely on dbt to improve data quality and trust as well as drive efficiencies and reduce costs as they deliver AI-ready data across their organization. Whether you’re scaling data operations or just getting started, dbt empowers your team to move from raw data to actionable analytics with confidence.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution

Audience

SQL users looking for a ETL solution to engineer data transformations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Version
Free Trial

Pricing

$100 per user/ month
Free Version
Free Trial

Reviews/Ratings

Overall 4.8 / 5
ease 4.3 / 5
features 4.7 / 5
design 4.5 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.8 / 5
design 4.8 / 5
support 4.2 / 5

Pros & Cons from Real Users

Pros

  • My favorite aspect of Looker is its customizable in dashboard design compared to the similar products.
  • Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment.
  • Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports.
  • Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance.
  • Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service.

Cons

  • It's a bit costlier than other options available.
  • While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources.
  • UI can be complex for new users and Third party integration should be added.
  • One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front.
  • The lack of some export features may frustrate users who need to work with data in other formats.

Pros from Real Users

Pros

  • Ease of use and Features. Easy to setup, integrate, and get started quickly Less maintenance Out of the box CI/CD integration with Git Easy to learn.
  • - Credential and version management is offloaded to the cloud - Simple-to-use orchestration - Seamless state management - Integrated documentation and lineage - Collaborative development experience - Native CI/CD integration - Centralized logging and observability - Enterprise-grade access control and auditability - Easy environment management - Rapid onboarding for new users
  • We use dbt for our data transformations. It's been a game changer from a Data Engineering and Analytics Engineering standpoint. It has accelerated our migration from legacy systems and made our pipelines 80% faster. We have increased visibility in our projects, a catalog and many other data quality indicators.
  • dbt has been one of the most transformative tools in my data career. It gives teams a clean, maintainable way to translate business logic into reliable, production-grade data models. It standardizes the entire development lifecycle — modeling, testing, documentation, version control, CI/CD, and lineage — in a way that allows analytics engineers and data engineers to work with clarity and confidence. It’s the backbone of our governed analytics strategy. Exceptional developer workflow: Modular SQL, version control, built-in testing, documentation, and macros allow us to scale complex business logic with consistency and reliability. Scales with organizational change: dbt has allowed us to redesign core product and customer analytics with patterns that are resilient to future product launches and schema changes.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
cloud.google.com/looker/

Company Information

dbt Labs
Founded: 2016
United States
www.getdbt.com

Alternatives

dbt

dbt

dbt Labs

Alternatives

Categories

Categories

dbt powers the transformation layer of modern data pipelines. Once data has been ingested into a warehouse or lakehouse, dbt enables teams to clean, model, and document it so it’s ready for analytics and AI. With dbt, teams can: - Transform raw data at scale with SQL and Jinja. - Orchestrate pipelines with built-in dependency management and scheduling. - Ensure trust with automated testing and continuous integration. - Visualize lineage across models and columns for faster impact analysis. By embedding software engineering practices into pipeline development, dbt helps data teams build reliable, production-grade pipelines to accelerate time to insight, and deliver AI-ready data.

dbt brings rigor and scalability to data preparation by enabling teams to clean, transform, and structure raw data directly in the warehouse. Instead of siloed spreadsheets or manual workflows, dbt uses SQL and software engineering best practices to make data preparation reliable, repeatable, and collaborative. With dbt, teams can: - Clean and standardize data with reusable, version-controlled models. - Apply business logic consistently across all datasets. - Validate outputs through automated tests before data is exposed to analysts. - Document and share context so every prepared dataset comes with lineage and definitions. By treating data preparation as code, dbt ensures that prepared datasets aren’t just quick fixes — they’re trusted, governed, and production-ready assets that scale with the business.

ETL

dbt modernizes the “T” in ETL: Transformation. Instead of relying on legacy pipelines or black-box transformations, dbt empowers data teams to build, test, and document transformations directly inside the data warehouse or lakehouse. With dbt, teams can: - Transform raw data into analytics-ready models using SQL and Jinja. - Ensure reliability with built-in testing, version control, and CI/CD. - Standardize workflows across teams with reusable models and shared documentation. - Leverage modern platforms like Snowflake, Databricks, BigQuery, and Redshift for scalable transformation. By focusing on the transformation layer, dbt helps organizations shorten pipeline development cycles, reduce data debt, and deliver trusted insights faster — complementing ingestion and loading tools in a modern ELT stack.

Big Data Features

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence Features

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Business Performance Management Features

Ad hoc Analysis
Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Dashboard
Key Performance Indicators
Predictive Analytics
Qualitative Analysis
Quantitative Analysis
Scorecarding
Strategic Planning

Dashboard Features

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Analysis Features

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Visualization Features

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Embedded Analytics Features

Ad hoc Query
Application Development
Benchmarking
Dashboard
Interactive Reports
Mobile Reporting
Multi-User Collaboration
Self Service Analytics
Streaming Analytics
Visual Workflow Management

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting Features

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Sales Analytics Features

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Web Analytics Features

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Big Data Features

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Data Lineage Features

Database Change Impact Analysis
Filter Lineage Links
Implicit Connection Discovery
Lineage Object Filtering
Object Lineage Tracing
Point-in-Time Visibility
User/Client/Target Connection Visibility
Visual & Text Lineage View

Data Preparation Features

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

ETL Features

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Integrations

Acryl Data
Blotout
Cargo
DQOps
DataHub
Decube
GetDot.ai
Meltano
Metaphor
Metaplane
OpenMetadata
Openbridge
Orchestra
Pantomath
Paradime
Secoda
Select Star
Sifflet
intermix.io
Microsoft Excel

Integrations

Acryl Data
Blotout
Cargo
DQOps
DataHub
Decube
GetDot.ai
Meltano
Metaphor
Metaplane
OpenMetadata
Openbridge
Orchestra
Pantomath
Paradime
Secoda
Select Star
Sifflet
intermix.io
Microsoft Excel
Claim Looker and update features and information
Claim Looker and update features and information