Looker

Looker

Google
+
+

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About

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

About

Reportz is a white label reporting solution designed with only three things in mind: to eliminate stress from the equation, significantly speed up the reporting process, and elevate overall quality. Reportz is a dashboard-based, white-label live reporting tool for digital marketing companies, agencies, and freelancers that can help automate client reporting processes. Set the right KPIs and let our tool do all the routine work for you. Onboard your clients and provide them with the most transparent client reporting they've ever seen. Unlimited integrations. Unlimited users. Free white-label account & email reporting. Unlimited KPIs inside the dashboards.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution

Audience

Digital Marketing companies | Agencies | Freelancers | Solopreneurs | In-house marketing managers | E-Commerce Marketers

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Looker (Google Cloud core) offer three platform editions:

Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month.

Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month.

Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month.
Free Version Not Supported
Free Trial Supported

Pricing

$7.95 per month/annual
Price is lower with every dashboard you buy.

$10 price per month per dashboard.

20% discount for annual payments. Pay once a year, and get two months off!
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.3 / 5
features 4.7 / 5
design 4.5 / 5
support 4.7 / 5

Reviews/Ratings

Overall 4.0 / 5
ease 3.5 / 5
features 5.0 / 5
design 4.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • My favorite aspect of Looker is its customizable in dashboard design compared to the similar products.
  • Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment.
  • Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports.
  • Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance.
  • Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service.

Cons

  • It's a bit costlier than other options available.
  • While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources.
  • UI can be complex for new users and Third party integration should be added.
  • One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front.
  • The lack of some export features may frustrate users who need to work with data in other formats.

Pros & Cons from Real Users

Pros

  • It provides the best digital marketing reports. The reports are well described and easy to analyze. Easy to deploy and real-time updates on feeds. It integrates with Google analytics to give the best experience to manages and analyze.
  • Great way to pull in your data into a single page. It's easy to connect and they do have a few templates.

Cons

  • It's an outstanding detailed report tool. No cons.
  • It takes quite a bit of time to set up and slow development.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Google
Founded: 1998
United States
cloud.google.com/looker/

Company Information

Reportz
Founded: 2017
Serbia
reportz.io

Alternatives

Alternatives

Categories

AI Data Analytics Supported
Big Data Supported
Dashboard Supported
Data Analysis Supported
Data Collaboration Supported
Data Engineering Supported
Data Modeling Supported
Data Visualization Supported
Digital Analytics Supported
Embedded Analytics Supported
Reporting Supported
Sales Analytics Supported
Web Analytics Supported

Categories

Dashboard Supported
Data Visualization Supported
PPC Supported
Reporting Supported
SEO Supported

Dashboard Features

Annotations Supported
Data Source Integrations Supported
Functions / Calculations Supported
Interactive Supported
KPIs Supported
OLAP Supported
Private Dashboards Supported
Public Dashboards Supported
Scorecards Supported
Themes Supported
Visual Analytics Supported
Widgets Supported

Data Visualization Features

Analytics Supported
Content Management Supported
Dashboard Creation Supported
Filtered Views Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Reporting Features

Customizable Dashboard Supported
Data Source Connectors Not Supported
Drag & Drop Supported
Drill Down Supported
Email Reports Not Supported
Financial Reports Supported
Forecasting Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Supported
Sales Reports Supported
Scheduled / Automated Reports Supported

Big Data Features

Collaboration Supported
Data Blends Supported
Data Cleansing Supported
Data Mining Supported
Data Visualization Supported
Data Warehousing Not Supported
High Volume Processing Supported
No-Code Sandbox Supported
Predictive Analytics Not Supported
Templates Supported

Business Intelligence Features

Ad Hoc Reports Supported
Benchmarking Supported
Budgeting & Forecasting Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Supported
Strategic Planning Supported
Trend / Problem Indicators Supported
Visual Analytics Supported

Business Performance Management Features

Ad hoc Analysis Supported
Ad Hoc Reports Supported
Budgeting & Forecasting Supported
Consolidation / Roll-Up Not Supported
Dashboard Supported
Key Performance Indicators Supported
Predictive Analytics Not Supported
Qualitative Analysis Not Supported
Quantitative Analysis Supported
Scorecarding Not Supported
Strategic Planning Not Supported

Data Analysis Features

Data Discovery Not Supported
Data Visualization Supported
High Volume Processing Not Supported
Predictive Analytics Supported
Regression Analysis Not Supported
Sentiment Analysis Not Supported
Statistical Modeling Supported
Text Analytics Supported

Embedded Analytics Features

Ad hoc Query Supported
Application Development Supported
Benchmarking Supported
Dashboard Supported
Interactive Reports Supported
Mobile Reporting Supported
Multi-User Collaboration Supported
Self Service Analytics Supported
Streaming Analytics Supported
Visual Workflow Management Supported

Sales Analytics Features

Collaboration Tools Not Supported
Dashboards Supported
Forecasting Analytics Supported
Ideal Customer Profile (ICP) Not Supported
Lead Analytics Not Supported
Pipeline Management Not Supported
Predictive Forecasting Supported
Predictive Lead Scoring Supported
Sales Intelligence Reporting Supported

Web Analytics Features

Campaign Management Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Supported
Site Search Tracking Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Dashboard Features

Annotations Supported
Data Source Integrations Supported
Functions / Calculations Supported
Interactive Supported
KPIs Supported
OLAP Not Supported
Private Dashboards Supported
Public Dashboards Supported
Scorecards Supported
Themes Not Supported
Visual Analytics Supported
Widgets Supported

Data Visualization Features

Analytics Supported
Content Management Not Supported
Dashboard Creation Supported
Filtered Views Supported
OLAP Not Supported
Relational Display Not Supported
Simulation Models Not Supported
Visual Discovery Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Reporting Features

Customizable Dashboard Supported
Data Source Connectors Supported
Drag & Drop Supported
Drill Down Not Supported
Email Reports Not Supported
Financial Reports Not Supported
Forecasting Not Supported
Marketing Reports Supported
OLAP Not Supported
Report Export Supported
Sales Reports Not Supported
Scheduled / Automated Reports Supported

PPC Features

A/B Testing Not Supported
Account Alerts Not Supported
Analytics / ROI Tracking Supported
Bid Management Not Supported
Budget Management Not Supported
Campaign Management Not Supported
Conversion Tracking Supported
Google / Bing Ads Not Supported
Keyword Research Tools Not Supported
Keyword Tracking Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

SEO Features

A/B Testing Not Supported
Artificial Intelligence (AI) Not Supported
Auditing Not Supported
Competitor Analysis Not Supported
Content Management Not Supported
Dashboard Supported
Google Analytics Integration Supported
Keyword Research Tools Not Supported
Keyword Tracking Supported
Link Management Not Supported
Localization Not Supported
Mobile Search Tracking Supported
Rank Tracking Supported
Revenue Management Supported
User Management Not Supported

Search Engine Marketing (SEM) Features

A/B Testing Not Supported
Account Alerts Not Supported
Analytics / ROI Tracking Supported
Bid Management Not Supported
Budget Management Not Supported
Campaign Management Not Supported
Conversion Tracking Supported
Google / Bing Ads Not Supported
Keyword Research Tools Not Supported
Keyword Tracking Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Not Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Integrations

Facebook Supported
Google Analytics Supported
LinkedIn Supported
Mailchimp Supported
APISCRAPY Supported
Alta Supported
Coefficient Supported
Dataslayer Supported
Dibz Not Supported
Extellio Supported
Fugo Supported
Infodesk Supported
Instagram Not Supported
Intellum Platform Supported
Luz Supported
Pluto7 Supported
RTILA Supported
Semrush Not Supported
ad:personam Supported
rudol Supported

Integrations

Facebook Supported
Google Analytics Supported
LinkedIn Supported
Mailchimp Supported
APISCRAPY Not Supported
Alta Not Supported
Coefficient Not Supported
Dataslayer Not Supported
Dibz Supported
Extellio Not Supported
Fugo Not Supported
Infodesk Not Supported
Instagram Supported
Intellum Platform Not Supported
Luz Not Supported
Pluto7 Not Supported
RTILA Not Supported
Semrush Supported
ad:personam Not Supported
rudol Not Supported
Claim Looker and update features and information
Claim Looker and update features and information
Claim Reportz and update features and information
Claim Reportz and update features and information