Looker vs. MSIGHTS Comparison


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About Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.	About While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution	Audience Companies and organizations in need of a solution to optimize their marketing performance
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.8 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.5 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Google Founded: 1998 United States cloud.google.com/looker/	Company Information MSIGHTS United States www.msights.com/solutions
Alternatives dbt dbt Labs	Alternatives IBM Cognos Analytics IBM
Kubit	Looker Google
Domo	Domo
Amazon QuickSight Amazon	Splashback
Microsoft Power BI Microsoft View All	Amazon QuickSight Amazon View All
Categories AI Data Analytics Big Data Business Intelligence Business Performance Management Dashboard Data Analysis Data Collaboration Data Engineering Data Modeling Data Visualization Digital Analytics Embedded Analytics Marketing Analytics Reporting Sales Analytics Web Analytics	Categories Dashboard Data Analysis Data Governance Data Management Data Visualization Lead Management Marketing Analytics Marketing Planning Reporting
Dashboard Features Annotations Data Source Integrations Functions / Calculations Interactive KPIs OLAP Private Dashboards Public Dashboards Scorecards Themes Visual Analytics Widgets Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Reporting Features Customizable Dashboard Data Source Connectors Drag & Drop Drill Down Email Reports Financial Reports Forecasting Marketing Reports OLAP Report Export Sales Reports Scheduled / Automated Reports Show More Features Big Data Features Collaboration Data Blends Data Cleansing Data Mining Data Visualization Data Warehousing High Volume Processing No-Code Sandbox Predictive Analytics Templates Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Business Performance Management Features Ad hoc Analysis Ad Hoc Reports Budgeting & Forecasting Consolidation / Roll-Up Dashboard Key Performance Indicators Predictive Analytics Qualitative Analysis Quantitative Analysis Scorecarding Strategic Planning Embedded Analytics Features Ad hoc Query Application Development Benchmarking Dashboard Interactive Reports Mobile Reporting Multi-User Collaboration Self Service Analytics Streaming Analytics Visual Workflow Management Sales Analytics Features Collaboration Tools Dashboards Forecasting Analytics Ideal Customer Profile (ICP) Lead Analytics Pipeline Management Predictive Forecasting Predictive Lead Scoring Sales Intelligence Reporting Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking
Integrations Adobe Marketo Engage Facebook Google Analytics HubSpot CRM HubSpot Customer Platform LinkedIn Salesforce X (Twitter) Zendesk 800.com 911Proxy Akira AI Altair SmartWorks Anecdote DataPostie Dropbox Enspire For Enterprise Freshpaint Google Campaign Manager 360 wecantrack Show More Integrations View All 242 Integrations	Integrations Adobe Marketo Engage Facebook Google Analytics HubSpot CRM HubSpot Customer Platform LinkedIn Salesforce X (Twitter) Zendesk 800.com 911Proxy Akira AI Altair SmartWorks Anecdote DataPostie Dropbox Enspire For Enterprise Freshpaint Google Campaign Manager 360 wecantrack Show More Integrations View All 89 Integrations
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