Optimal WorkshopOptimal
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Related Products
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About
Talk to your users. See how they’re using your app or website. Interview users from anywhere in the world. Your team can watch and take timestamped notes to help surface valuable insights. Or, ask users to complete tasks on their own time. Send a test link to users and get a variety of recordings in your inbox. Remote user research in real-time for mobile and desktop. No cables required. Ask questions, get candid responses, and let participants share their screen – from anywhere in the world. Test any website, app or prototype. Every project has a unique LiveShare invite link that can be sent to as many participants as you’d like. Take research beyond the lab. Interview and record the face, screen and voice of anyone, anywhere in the world.
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About
Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence.
Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action.
Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone searching for an UX software
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Audience
Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$99 per month
Free Version
Not Supported
Free Trial
Supported
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Pricing
$199/month
All plans:
- Unlimited seats - Unlimited participant responses per study - All tools and study types included
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLookback
Founded: 2013
United States
lookback.io
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Company InformationOptimal
Founded: 2007
New Zealand
www.optimalworkshop.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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UX Features
Animation
Not Supported
For Mobile
Not Supported
For Websites
Not Supported
Heatmaps
Not Supported
Prototyping
Not Supported
Screen Activity Recording
Supported
Unmoderated Testing
Supported
Usability Testing
Supported
User Journeys
Not Supported
User Research
Supported
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Usability Testing Features
A/B Testing
Supported
Annotations
Not Supported
Audience Targeting
Supported
Heatmaps
Supported
Impression Testing
Not Supported
Mobile Testing
Not Supported
Moderated Usability Testing
Not Supported
Prototype Testing
Supported
Quantitative Metrics
Supported
Remote User Testing
Supported
Reporting / Analytics
Supported
Surveys and Feeback
Supported
Video Recording / Transcription
Supported
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Integrations
Cint
Not Supported
CleverX
Supported
Figma
Not Supported
Lovable
Not Supported
PureSpectrum
Not Supported
Respondent
Not Supported
User Interviews
Not Supported
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Integrations
Cint
Supported
CleverX
Not Supported
Figma
Supported
Lovable
Supported
PureSpectrum
Supported
Respondent
Supported
User Interviews
Supported
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