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About

Talk to your users. See how they’re using your app or website. Interview users from anywhere in the world. Your team can watch and take timestamped notes to help surface valuable insights. Or, ask users to complete tasks on their own time. Send a test link to users and get a variety of recordings in your inbox. Remote user research in real-time for mobile and desktop. No cables required. Ask questions, get candid responses, and let participants share their screen – from anywhere in the world. Test any website, app or prototype. Every project has a unique LiveShare invite link that can be sent to as many participants as you’d like. Take research beyond the lab. Interview and record the face, screen and voice of anyone, anywhere in the world.

About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone searching for an UX software

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$99 per month
Free Version Not Supported
Free Trial Supported

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

Lookback
Founded: 2013
United States
lookback.io

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Alternatives

Alternatives

heatmap

heatmap

heatmap.com

Categories

Usability Testing Supported
User Research Supported
UX Supported

Categories

Heatmap Supported
Usability Testing Supported
User Research Supported

UX Features

Animation Not Supported
For Mobile Not Supported
For Websites Not Supported
Heatmaps Not Supported
Prototyping Not Supported
Screen Activity Recording Supported
Unmoderated Testing Supported
Usability Testing Supported
User Journeys Not Supported
User Research Supported

Usability Testing Features

A/B Testing Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Not Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

Integrations

Cint Not Supported
CleverX Supported
Figma Not Supported
Lovable Not Supported
PureSpectrum Not Supported
Respondent Not Supported
User Interviews Not Supported

Integrations

Cint Supported
CleverX Not Supported
Figma Supported
Lovable Supported
PureSpectrum Supported
Respondent Supported
User Interviews Supported
Claim Lookback and update features and information
Claim Lookback and update features and information
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Claim Optimal Workshop and update features and information