Smartmail MarketingCanada Post
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Related Products
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About
Lob’s mission is to connect the world, one mailbox at a time.
Lob is the only direct mail automation and address verification platform for the digital age. Lob's platform automates the direct mail execution process for enterprises at any scale - from creation, printing, postage, delivery, and sustainability with end-to-end analytics and campaign attribution. Over 11,000 businesses trust Lob to transform their direct mail into intelligent mail.
Founded in 2013 and based in San Francisco, Lob is venture-backed by Y Combinator, Polaris Partners, Floodgate, and First Round Capital.
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About
Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Enterprise marketers
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Audience
Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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PricingCampaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationLob
Founded: 2013
United States
lob.com
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Company InformationCanada Post
Founded: 1981
Canada
www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Not Supported
Analytics/Reporting
Supported
Campaign Management
Supported
Data Import/Export
Not Supported
Delivery Tracking
Supported
Design Management
Supported
Event Triggered Mailings
Supported
List Scrubbing
Not Supported
Mailing List Purchasing
Not Supported
Mailing Services Integration
Supported
Pre-made Templates
Supported
Printing Services Integration
Supported
Response Alerts
Supported
Shipment Tracking Features
Alerts/Notifications
Supported
Delivery Estimate
Not Supported
For eCommerce
Supported
For Freight
Not Supported
Status Tracking
Not Supported
Website Integration
Not Supported
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Integrations
Adobe Marketo Engage
Supported
Blueshift ONE
Supported
Cognito Forms
Supported
Customer.io
Supported
Egnyte
Supported
Ethyca
Supported
Integrately
Supported
Invoiced
Supported
Iterable
Supported
Jotform
Supported
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Integrations
Adobe Marketo Engage
Not Supported
Blueshift ONE
Not Supported
Cognito Forms
Not Supported
Customer.io
Not Supported
Egnyte
Not Supported
Ethyca
Not Supported
Integrately
Not Supported
Invoiced
Not Supported
Iterable
Not Supported
Jotform
Not Supported
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