Meta PixelMeta
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Related Products
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About
Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.
- Increase abandoned cart flows revenue in Klaviyo with improved flow triggers
- Enhanced Conversions for customer matching and lower CAC in Google Ads
- Improved Event Match Quality Score in Meta Conversions API
- Power up Google Analytics (GA4), tracking checkout steps and recurring orders
- Built for data experts - making it ridiculously easy to get accurate data
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About
The Meta Pixel (formerly known as the Facebook Pixel) is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
DTC founders, ecommerce marketers, and growth teams at Shopify brands (often Plus or scaling stores) who care about accurate data, reliable attribution, and connecting Shopify to GA4, Klaviyo, and paid ads platforms.
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Audience
Companies that want to track visitor activity on their website and across advertising products
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
Free
Free Version
Free Trial
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Pricing
Free
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationLittledata
Founded: 2014
United Kingdom
www.littledata.io
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Company InformationMeta
Founded: 2004
United States
developers.facebook.com/docs/meta-pixel/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Integrations
Facebook
Facebook Ads
Shopify
60sec.site
Bleesk
CloudFunnels
Heartbeat
Instagram
Klee
Marquiz
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Integrations
Facebook
Facebook Ads
Shopify
60sec.site
Bleesk
CloudFunnels
Heartbeat
Instagram
Klee
Marquiz
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