Linked API vs. SURFE Comparison Chart

Popl captures, enriches, and syncs in-person leads, turning real-world interactions into CRM-ready pipeline. The platform eliminates manual data entry, badge scanners, CSV uploads, and the inefficiencies of traditional lead capture. Powered by AI, Popl instantly routes new contacts to your CRM and fetches enriched details like job title, email, phone number, and LinkedIn profile. Its intuitive dashboard lets teams customize capture flows, qualify leads on the spot, trigger automated follow-ups, and measure ROI in real time. Popl integrates seamlessly with Salesforce, HubSpot, and other leading CRM platforms. Used by 90% of Fortune 500 companies, Popl helps teams consistently 3x lead volume and drive measurable ROI from every in-person interaction.

Syncro offers the first Extended Monitoring and Management (XMM) platform purpose-built for midsized MSPs and internal IT teams. The unified platform integrates RMM (endpoint management), professional services automation (PSA), and Microsoft 365 multi-tenant management to help organizations simplify operations, strengthen security, and scale profitably. Syncro delivers powerful automation, native AI capabilities, deep Microsoft 365 integration, and seamless support for 50+ third-party tools—enabling teams to reduce complexity, cut costs, and uncover new revenue opportunities. Its transparent per-user pricing model and commitment to continuous innovation make it an ideal solution for modern IT operations. Learn more at syncromsp.com or follow Syncro on LinkedIn.

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy.

Create a faster path from prospect to profitable relationship with D&B Hoovers. Find key sales prospects and opportunities for growth. D&B Hoovers is a sales acceleration solution that provides a faster path from prospect to profitable relationship by leveraging data and analytics. B2B sales professionals can engage faster with customers to grow their business. Access comprehensive intelligence on more than 120 million business records. Deliver intelligence and insight into the tools where your sellers and marketers work every day. Intuitive interface and automated workflow features including triggers, alerts, smart lists and conceptual search. D&B Hoovers combines the world’s largest commercial database from Dun & Bradstreet with sophisticated analytics to deliver a sales intelligence solution packed with insight. D&B Hoovers offers dynamic search and list-building capabilities, realtime trigger alerts, comprehensive company profiles, and valuable research reports.

WebCatalog Desktop is our flagship product, built alongside Singlebox, a privacy-first multi-account browser, and Switchbar, a smart link handler that lets you choose which browser or profile to open links in—bringing even more flexibility and control to your digital workspace. WebCatalog Desktop is an all-in-one platform designed to help professionals and teams organize and manage all their web apps and accounts on Windows and macOS. It lets you transform any website into a standalone desktop app, eliminate browser tab overload, and easily switch between multiple accounts for the same service without constant logins. Each app runs in its own secure sandbox, safeguarding your data and preventing cross-site tracking. With unified notifications, customizable layouts, workspace grouping, and cross-platform sync, WebCatalog Desktop delivers a seamless, organized, and distraction-free digital workflow.

MeridianLink® Opening simplifies and accelerates digital account opening with a streamlined platform built for speed, security, and scalability. It supports a full suite of deposit products—checking, savings, CDs, and IRAs—while delivering a consistent, omnichannel experience across all channels. Through seamless integration with core and digital banking systems, as well as hundreds of trusted third-party providers, it automates data entry, ID verification, credit checks, and fraud protection. Flexible workflows and intelligent decisioning help institutions increase conversions, reduce abandonment, and cross-sell more effectively—all while supporting compliance and a frictionless consumer experience. Our integrated digital platform supports the entire consumer financial journey while connecting with hundreds of trusted vendor partner solutions. Visit our website to learn more.

Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.

WaitWell is a comprehensive queue management and appointment scheduling platform built to elevate customer service, streamline operations, and boost overall efficiency. The system enables organizations to manage virtual queues, walk-ins, and pre-booked appointments through web links, QR codes, SMS, or optional self-service kiosks. Customers receive real-time notifications, AI-powered wait time estimates, and reminders, reducing uncertainty and frustration while improving satisfaction. Staff gain access to intuitive dashboards, advanced analytics, and reporting tools that help optimize workflows, staffing, and service delivery. WaitWell also supports secure payments and integrates seamlessly with key systems such as electronic health records (EHRs), customer relationship management (CRM) platforms, and student information systems (SIS), ensuring smooth data flow and stronger operational efficiency.

Multi-Entity Cloud Accounting Software for Growing Businesses Gravity Software® is a cloud-based accounting solution designed for companies that have outgrown QuickBooks but don’t need the cost or complexity of Sage Intacct or larger ERP systems. Built natively on the Microsoft Power Platform (Dynamics 365), Gravity delivers robust multi-entity financial management with seamless integration to Microsoft 365, Power BI, Teams + Copilot — no third-party add-ons required. 🎈 Multi-entity & multi-location accounting 🎈 Automated intercompany transactions 🎈 AP automation & multi-level approvals 🎈 Real-time consolidated reporting & dashboards 🎈 Advanced analytics with Microsoft Power BI 🎈 Easy navigation from accounting to sales & service Trusted by growing companies in real estate, family offices, professional services, healthcare, hospitality, and nonprofits, Gravity helps businesses simplify complex accounting, improve cash flow, and scale with confidence.