About
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement.
With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service.
With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
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About
Smart, efficient, and anonymous People Counters & Analytics for the real world.
Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time.
We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend.
For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Not Supported
Android
Supported
Chromebook
Not Supported
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Audience
Brands and retailers that want to use data to deliver personalized customer experiences
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Audience
Businesses that want to count and analyze visitors to their location. -- Retailers, Libraries, Universities, Municipalities, Malls, Casinos, Places of Worship, Office Buildings, and more!
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free
Free Lite Package, including our Smart App only
Standard version starting at $27.95/Month/Device. Retail Version starting at $34.95/Month/Device. Real-Time Occupancy version starting at $44.95/Month/Device.
Free Version
Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros from Real UsersPros
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationLexer
Founded: 2008
Australia
lexer.io
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Company InformationSMS Storetraffic
Founded: 1972
Canada
storetraffic.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Customer Data Platforms (CDP) Features
Behavioral Analytics
Supported
Campaign Management
Supported
Customer Profiles
Supported
Customer Segmentation
Supported
Data Integration
Supported
Data Matching
Supported
GDPR Compliance
Supported
Personalization
Supported
Predictive Modeling
Supported
Marketing Analytics Features
A/B Testing
Supported
Campaign Management
Supported
Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Supported
Website Analytics
Supported
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Business Intelligence Features
Ad Hoc Reports
Not Supported
Benchmarking
Supported
Budgeting & Forecasting
Not Supported
Dashboard
Supported
Data Analysis
Supported
Key Performance Indicators
Supported
Natural Language Generation (NLG)
Not Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
Profitability Analysis
Not Supported
Strategic Planning
Supported
Trend / Problem Indicators
Supported
Visual Analytics
Supported
Museum Features
Collections Management
Not Supported
Event Management
Not Supported
Exhibit Management
Supported
Gift Shop POS
Not Supported
Grant Management
Not Supported
Insurance Management
Not Supported
Membership Management
Not Supported
Ticketing
Not Supported
People Counting Features
Anonymous Counting
Supported
API
Supported
Benchmarking
Supported
Car Counting
Not Supported
Conversion Tracking
Supported
Data Export
Supported
Events Statistics
Supported
Heatmaps
Not Supported
Mood/Age/Gender Recognition
Not Supported
Motion Detection
Not Supported
Reporting / Analytics
Supported
Retail Counting
Supported
Staff Exclusion
Supported
WiFi Tracking
Not Supported
Zone / Area Monitoring
Supported
Retail Execution Features
AI / Image Recognition
Not Supported
Collaboration Tools
Not Supported
Data Collection
Supported
Inspection
Not Supported
Pricing / Placement Optimization
Not Supported
Product Education
Not Supported
Product Promotion Strategy
Not Supported
Retail Site Audit
Not Supported
Workforce Management
Supported
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Integrations
Lightspeed Retail
Supported
Campaign Monitor
Supported
Cordial
Supported
Emarsys
Supported
Google Ads
Supported
HubSpot CRM
Supported
Instagram
Supported
Iterable
Supported
LinkedIn
Supported
LiveRamp
Supported
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Integrations
Lightspeed Retail
Supported
Campaign Monitor
Not Supported
Cordial
Not Supported
Emarsys
Not Supported
Google Ads
Not Supported
HubSpot CRM
Not Supported
Instagram
Not Supported
Iterable
Not Supported
LinkedIn
Not Supported
LiveRamp
Not Supported
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