+
+
Visit Website

About

Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement. With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.

About

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Not Supported
Android Supported
Chromebook Not Supported

Audience

Brands and retailers that want to use data to deliver personalized customer experiences

Audience

Businesses that want to count and analyze visitors to their location. -- Retailers, Libraries, Universities, Municipalities, Malls, Casinos, Places of Worship, Office Buildings, and more!

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Free Lite Package, including our Smart App only
Standard version starting at $27.95/Month/Device.
Retail Version starting at $34.95/Month/Device.
Real-Time Occupancy version starting at $44.95/Month/Device.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 4.8 / 5
design 4.6 / 5
support 4.9 / 5

Pros from Real Users

Pros

  • Easy process to get the system calibrated. Very accurate. The real-time information without having to take away from staff responsibilities is priceless.
  • We like having access to our daily counts to enable us to make smart business decisions from a staff perspective. We also like the ability to run custom reports and have them emailed to our leadership team.
  • - tracks multiple entrances - easy to install - sleek, inconspicuous design - great customer service - choice of a couple of colour options
  • We have been working with SMS for a long time, and the team is always coming with good communication, in time response, professional assistance. Highly recommended for traffic counter part and the services
  • This device provides accurate counts of people visiting our organization's exhibition and retail spaces. The data gathered has been useful in assessing visitor experience and flow, which we have used to inform exhibit design and merchandising. The device was straightforward to mount and has been easy to relocate if needed. The app is also easy to use, and the support team has always responded promptly and been incredibly helpful!
  • The platform provides accurate and consistent foot-traffic data that helped us understand customer flow patterns over time. The interface is straightforward, exports are reliable, and the support team — especially Sayantani — has been exceptionally responsive and flexible whenever we needed help or custom reports. Their willingness to go above and beyond stood out.
  • Report variety, easy to access dashboard, mobile app, ability to schedule reports for multiple users
  • easy install by local techs quick response, easy billing pro-active remote technical assistance at no charge
  • User-Friendly Dashboard: Easy to navigate app to get daily/weekly stats Valuable Visitor Insights: Helps us understand foot traffic patterns in our visitor center, which we share with local businesses. Quick Setup and Reliable Support: Installation was smooth, and customer service has been responsive and helpful. Customizable Reporting: Allows us to track daily, weekly, and seasonal trends—crucial in a tourism-driven community. Helps Justify Grant Funding: The data has strengthened our grant applications and economic development reports.
  • The 3D Scope is an outstanding product that surpasses expectations in performance. The support team is highly knowledgeable and always ready to help. Despite its rich feature set, it remains easy to manage and calibrate.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Lexer
Founded: 2008
Australia
lexer.io

Company Information

SMS Storetraffic
Founded: 1972
Canada
storetraffic.com

Alternatives

Alternatives

Ariadne

Ariadne

Ariadne Maps
InsightSUITE

InsightSUITE

First Insight

Categories

Categories

Museum Supported
People Counting Supported
Retail Analytics Supported
Retail Execution Supported
Smart Building Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Business Intelligence Features

Ad Hoc Reports Not Supported
Benchmarking Supported
Budgeting & Forecasting Not Supported
Dashboard Supported
Data Analysis Supported
Key Performance Indicators Supported
Natural Language Generation (NLG) Not Supported
Performance Metrics Supported
Predictive Analytics Not Supported
Profitability Analysis Not Supported
Strategic Planning Supported
Trend / Problem Indicators Supported
Visual Analytics Supported

Museum Features

Collections Management Not Supported
Event Management Not Supported
Exhibit Management Supported
Gift Shop POS Not Supported
Grant Management Not Supported
Insurance Management Not Supported
Membership Management Not Supported
Ticketing Not Supported

People Counting Features

Anonymous Counting Supported
API Supported
Benchmarking Supported
Car Counting Not Supported
Conversion Tracking Supported
Data Export Supported
Events Statistics Supported
Heatmaps Not Supported
Mood/Age/Gender Recognition Not Supported
Motion Detection Not Supported
Reporting / Analytics Supported
Retail Counting Supported
Staff Exclusion Supported
WiFi Tracking Not Supported
Zone / Area Monitoring Supported

Retail Execution Features

AI / Image Recognition Not Supported
Collaboration Tools Not Supported
Data Collection Supported
Inspection Not Supported
Pricing / Placement Optimization Not Supported
Product Education Not Supported
Product Promotion Strategy Not Supported
Retail Site Audit Not Supported
Workforce Management Supported

Integrations

Lightspeed Retail Supported
Campaign Monitor Supported
Cordial Supported
Emarsys Supported
Google Ads Supported
HubSpot CRM Supported
Instagram Supported
Iterable Supported
LinkedIn Supported
LiveRamp Supported
Magento Supported
Microsoft 365 Not Supported
NetSuite Not Supported
QuickBooks Online Advanced Not Supported
ReSci Supported
Salesforce Agentforce Marketing Supported
Vero Supported
X (Twitter) Supported
commercetools Supported

Integrations

Lightspeed Retail Supported
Campaign Monitor Not Supported
Cordial Not Supported
Emarsys Not Supported
Google Ads Not Supported
HubSpot CRM Not Supported
Instagram Not Supported
Iterable Not Supported
LinkedIn Not Supported
LiveRamp Not Supported
Magento Not Supported
Microsoft 365 Supported
NetSuite Supported
QuickBooks Online Advanced Supported
ReSci Not Supported
Salesforce Agentforce Marketing Not Supported
Vero Not Supported
X (Twitter) Not Supported
commercetools Not Supported
Claim Lexer and update features and information
Claim Lexer and update features and information