Later Social vs. Postly Comparison


Later Social Later	Postly Postly Technologies, Inc.	+	+
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About Crush your social goals faster with Later Social™. Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business. There’s more to social marketing than likes and comments. You’ll know exactly which posts are driving traffic, and where your followers are converting. Later helps you understand what works for your business, and gives you unique suggestions to optimize your social strategy. It’s data you can’t do without. Later helps you find on-brand content, add your own personal touch, and share to your Instagram, Facebook, Twitter and Pinterest social channels in just a few clicks. Auto Publish is now available for Instagram carousel posts on Starter plans or higher – so you can post even more content in less time! Just schedule it & get on with your day.	About Postly is an AI-powered content creation, publishing, and marketing automation platform for creators, agencies, startups, and teams. Plan campaigns, create on-brand text and images with AI Studio and Brand Kit, collaborate through approvals, and publish across social networks, blogs, email services, messaging channels, Google Business Profile, and Bio Pages. Top capabilities include a visual content calendar, bulk and recurring scheduling, Auto Post workflows, a unified social inbox, analytics, a content library, Postly CRM, and web and mobile apps. Extend Postly with its REST API, signed webhooks, Google Sheets and no-code connectors, plus MCP integrations for ChatGPT, Claude, Gemini, custom assistants, and other compatible AI agents. Postly is built and operated by Postly Technologies, Inc. at postly.ai and is not affiliated with any unrelated legacy social network using the Postly name.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Not Supported Android Supported Chromebook Not Supported
Audience Companies looking for a powerful all-in-one social media marketing platform	Audience Creators, agencies, startups, marketing teams, and businesses
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $19 per month Free Version Not Supported Free Trial Not Supported	Pricing $16/month Pro plan - Starts at $16/month billed annually ($192/year) - Five-channel minimum; add channels as needed - Unlimited scheduled posts - Unlimited team members and workspaces - Visual calendar, approvals, analytics, content library - Postly CRM Essentials and Bio Pages - 7-day free trial - No permanent free plan Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.0 / 5 ease 3.7 / 5 features 4.0 / 5 design 4.3 / 5 support 4.3 / 5 Read all reviews	Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 4.7 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews
Pros & Cons from Real Users Pros The price is just right. It's not too low where the product is cheap and it's not too high where you can't afford it. I love how I can publish posts and schedule them on my phone. I am able to organize the photos so they look consistent and with my theme. There are also tons of blog posts on the Later site that are easy and fun to follow. I like the program because it has been instrumental in managing social networks, specifically Instagram. The support is incredible and gives a straightforward solution to quality information for advertising purposes. It is extraordinary to highlight the followings of prospects on Instagram. Didn't like this software as it was difficult to use compared to most social media programs out there. Cons The only con that I have noticed is that when you upload a high-res photo to Later, they compress the image. So when you auto-publish to Instagram its not as crisp as if you posted directly via the Instagram app. Later has no issues; I must say it does everything flawlessly. Hard to set up. Works but there's a learning curve.	Pros & Cons from Real Users Pros - Top-notch responsiveness - Always improving on what's already a fantastic product - Ease of use - Intuitive - Packed full of useful features - Shortens work time and makes me more profitable! I like the options of many platforms. There is also a good set of documentation and wizards for guidance for adding each platform. I love the fact that you can connect so many accounts and they actually work. It’s an amazing service and it’s surprisingly reliable. Having tried quite a few other services I gotta say this is one of my favorite so far. The sheer fact that it breaks down text to tweet threads automatically is a must! I have enjoyed using this platform to post to all the various social media that Bonsai uses and Postly really does make the job easier at times when I am in a rush and I need to get things published and scheduled. Up until I found Postly, I had been patching together social media scheduling with a couple of different services that didn't fully meet my needs. With Postly, I have found the all-in-one package I was looking for. That it posts directly to my Google Business Profile puts it head and shoulders above all the others. I also appreciate that the development at Postly listens to its users and plans feature releases around the needs we express. Cons Like any new software, as they add features, new issues appear. But, not often and they are far superior to any other platform I've used in their super quick fixes of any issue identified - they often have it resolved in under an hour!! Amazing. The amount of platforms covered exceeds the ability for maintaining their changes. I rarely make a post successfully for just four platforms. Because of that, I dread using it. I know only use it about once a month, instead of the desired every few days. Needs better labels to show what image size is required BEFORE publishing. It doesn’t have as much flexibility as other services on the analytics side. That’s one of the very few things missing. The main issue that I have been dealing with for the past month on Postly is posting to TikTok. I am aware that when you’re posting to TikTok, you must approve the post on TikTok before it is officially published. Even though I follow all the right steps during the process, there have been many videos that I have tried to upload to TikTok through Postly that disappear and never show up on TikTok for me to approve them. This has been frustrating and has delayed my work to some degree so it would be great if this issue can be fixed in the future. The content planner was a bit clunky, although I understand there has been some upgrades in the scheduling portion. I have not yet checked it out.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Later Founded: 2014 Canada later.com	Company Information Postly Technologies, Inc. Founded: 2022 United States postly.ai/
Alternatives Postly Postly Technologies, Inc.	Alternatives dopost
Agorapulse	Turrboo
Loomly	Canva
Vista Social	Sprout Social
SocialBee View All	Canva Enterprise Canva View All
Categories AI Social Media Management Supported AI Social Media Post Generators Supported Social Media Management Supported Social Media Marketing Supported Social Media Schedulers Supported User-Generated Content (UGC) Supported	Categories AI Content Generators Supported AI Copywriters Supported AI Design Supported AI Image Generators Supported AI Social Media Management Supported AI Social Media Post Generators Supported AI Text Generators Supported AI Tools Supported AI Writing Supported Social Media Analytics Tools Supported Social Media Graphics Supported Social Media Management Supported Social Media Marketing Supported Social Media Monitoring Supported Social Media Schedulers Supported
Social Media Marketing Features Analytics Not Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Not Supported Multi-Account Management Not Supported Post Scheduling Supported	Social Media Management Features Automated Publishing Supported Brand Tracking Not Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Supported Multi-Account Management Supported Post Scheduling Supported Show More Features Social Media Analytics Tools Features Campaign Analytics Supported Competitor Monitoring Not Supported Customizable Reports Supported Engagement Tracking Supported Influencer Tracking Not Supported Multi-Channel Data Collection Supported
Integrations Facebook Supported Instagram Supported X (Twitter) Supported Desktop.com Supported Google Business Profile Not Supported Google Drive Not Supported Later Influence Supported Link in Bio Supported LinkedIn Not Supported Pexels Not Supported Pinterest Not Supported Rambox Supported Reddit Not Supported RiteKit Supported RiteTag Supported Shift Supported Telegram Not Supported TikTok Not Supported WordPress Not Supported YouTube Not Supported Show More Integrations View All 10 Integrations	Integrations Facebook Supported Instagram Supported X (Twitter) Supported Desktop.com Not Supported Google Business Profile Supported Google Drive Supported Later Influence Not Supported Link in Bio Not Supported LinkedIn Supported Pexels Supported Pinterest Supported Rambox Not Supported Reddit Supported RiteKit Not Supported RiteTag Not Supported Shift Not Supported Telegram Supported TikTok Supported WordPress Supported YouTube Supported Show More Integrations View All 13 Integrations
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