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About

Crush your social goals faster with Later Social™. Later is the all-in-one social marketing platform for the top social networks. Plan, analyze, and publish your content in a few clicks – so you can save time and grow your business. There’s more to social marketing than likes and comments. You’ll know exactly which posts are driving traffic, and where your followers are converting. Later helps you understand what works for your business, and gives you unique suggestions to optimize your social strategy. It’s data you can’t do without. Later helps you find on-brand content, add your own personal touch, and share to your Instagram, Facebook, Twitter and Pinterest social channels in just a few clicks. Auto Publish is now available for Instagram carousel posts on Starter plans or higher – so you can post even more content in less time! Just schedule it & get on with your day.

About

The Future is AI-powered marketing. The Metigy marketing platform is not just another tool, it delivers AI recommendations to help you create high-quality content, deliver a personalized ad strategy, and improve results for your business. Metigy users have seen an improvement in conversions by 2-3x quarter on quarter. Metigy was built by people just like you and we believe Marketing doesn't have to be a drag. We help you save time by automating repetitive tasks, allowing you to focus on actions that make a real difference to your business. We look beyond the obvious and gather in-depth data to power our insights engine. Forget traditional vanity metrics and understand the true value of conversion and performance. Move beyond dashboards and embrace the power of dynamic, AI-driven insights. See results with a feed of strategic ideas and opportunities, customized just for your business.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Supported

Audience

Companies looking for a powerful all-in-one social media marketing platform

Audience

SME's, content creators, influencers, teams, and agencies interested in a marketing solution

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$19 per month
Free Version Not Supported
Free Trial Not Supported

Pricing

$0.00
- Free Forever: free, single-user, 3 social profiles

- Professional: $25/month, single user, 3 social profiles

- Team: $149/month, up to 10 user accounts, 10 social profiles

- Agency: $500/month, up to 20 user accounts, manage 10 client brands

- Enterprise: Custom
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.0 / 5
ease 3.7 / 5
features 4.0 / 5
design 4.3 / 5
support 4.3 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.7 / 5
features 4.7 / 5
design 5.0 / 5
support 4.3 / 5

Pros & Cons from Real Users

Pros

  • The price is just right. It's not too low where the product is cheap and it's not too high where you can't afford it. I love how I can publish posts and schedule them on my phone. I am able to organize the photos so they look consistent and with my theme. There are also tons of blog posts on the Later site that are easy and fun to follow.
  • I like the program because it has been instrumental in managing social networks, specifically Instagram. The support is incredible and gives a straightforward solution to quality information for advertising purposes. It is extraordinary to highlight the followings of prospects on Instagram.
  • Didn't like this software as it was difficult to use compared to most social media programs out there.

Cons

  • The only con that I have noticed is that when you upload a high-res photo to Later, they compress the image. So when you auto-publish to Instagram its not as crisp as if you posted directly via the Instagram app.
  • Later has no issues; I must say it does everything flawlessly.
  • Hard to set up. Works but there's a learning curve.

Pros & Cons from Real Users

Pros

  • Metigy is an application that has been of excellent use to us since it provides us with complete management in terms of social networks; its algorithm is avant-garde and works with artificial intelligence that analyses our media competition, the opportunities we have in the market and trend monitoring with strategic results to apply them.
  • Apart from the fact that this application provides us with a complete management of social networks, such as creating content publishing schedules, we find innovative the fact that it works with an artificial intelligence algorithm that analyzes our skills, our opportunities and monitoring trends to increase our opportunities in the media market.
  • Metigy is a tool that detracts from the constant use of reports and metrics full of data that recently served as a basis for creating communication strategies for our companies; now proposing ideas and automated solutions through an avant-garde proposal of artificial intelligence that manages our social networks and others.

Cons

  • It leaves much to be desired that although the application has artificial intelligence that is responsible for the analysis and reasoning of data, it does not offer a supervision in the interactions and activity of users with our social networks which makes us migrate to other applications. At the same time, it would be much more useful if it had a network management assistant.
  • Although it automates at least 70% of the network management and optimization functions, the program does not offer monitoring tools for the company's social networks. In addition, it does not have a personal artificial assistant for the one who manages the network management functions.
  • Although this application acts in a semi-independent way to take strategic actions within digital marketing, it does not have a constant monitoring of networks and portals it manages. In addition, that this suitable to face any type of communicational strategies, it is not predetermined to certain topics, such as health for example.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Later
Founded: 2014
Canada
later.com

Company Information

Metigy
Founded: 2015
Australia
metigy.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

PublBox

PublBox

PublBox, Inc.
Brandabl

Brandabl

Small Dog Creative

Categories

Categories

Social Media Marketing Features

Analytics Not Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Not Supported
Post Scheduling Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Not Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Not Supported
Conversion Tracking Supported
Distribution Management Not Supported
Editorial Calendar Supported
Multi-Channel Publishing Supported
Publish Scheduling Supported
SEO Management Not Supported
Social Media Management Supported
Video Management Supported

Video Advertising Features

Ad Optimization Supported
Collaboration Tools Supported
Creative Asset Management Supported
Demand-Side Platform (DSP) Not Supported
Design Ads Supported
Display Advertising Supported
In-App Video Not Supported
Media Buying Supported
Reporting / Analytics Supported
Social Advertising Supported
Supply-Side Platform (SSP) Not Supported
Video Monetization Not Supported

Integrations

Facebook Supported
Instagram Supported
X (Twitter) Supported
Desktop.com Supported
Google Ads Not Supported
Later Influence Supported
Link in Bio Supported
LinkedIn Not Supported
Pinterest Not Supported
Rambox Supported
RiteKit Supported
RiteTag Supported
Shift Supported

Integrations

Facebook Supported
Instagram Supported
X (Twitter) Supported
Desktop.com Not Supported
Google Ads Supported
Later Influence Not Supported
Link in Bio Not Supported
LinkedIn Supported
Pinterest Supported
Rambox Not Supported
RiteKit Not Supported
RiteTag Not Supported
Shift Not Supported
Claim Later Social and update features and information
Claim Later Social and update features and information
Claim Metigy and update features and information
Claim Metigy and update features and information