Scarborough

Scarborough

Nielsen
+
+

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About

L2 Data’s DataMapping platform aggregates and normalizes hundreds of voter, constituent and consumer data sources—ranging from complete national voter files for all 50 states and DC, census and direct surveys, credit-bureau and tax-assessor records, to over 250 million consumer profiles from trusted partners—into a single ecosystem that enables precise selection, analysis and micro-targeting. Through an intuitive web interface or RESTful API, users can filter by state, city, ZIP code or district; drill into demographic, political, financial, behavioral and geographic variables; apply identity-resolution and data-hygiene tools to cleanse, dedupe and link records; and enrich lists with registry numbers, contact details and modeled attributes.

About

​Nielsen Scarborough captures local and national consumer insights across over 2,000 categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. By conducting more than 330,000 surveys annually throughout the U.S., Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities. Understanding the unique behaviors of your customers provides a better grasp of the marketplace and competitors, enabling the development of strategies that highlight your strengths. With Nielsen Scarborough’s local market insights studies, you can examine consumer habits in areas such as automotive, banking and finance, beverages, demographics, digital and internet, grocery and convenience, healthcare, home improvement, home shopping, lifestyle, media, restaurant, retail, sports, telecom and mobile, transportation, travel, and voting.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Campaign managers, political strategists, marketers and analysts wanting a tool offering data to power outreach, segmentation and micro-targeting

Audience

Local media companies seeking a tool to understand consumer behaviors and preferences to tailor their content and advertising strategies effectively

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

L2 Data
Founded: 1970
United States
www.l2-data.com

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/audience-measurement/scarborough/

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Categories

Categories

Integrations

No info available.

Integrations

No info available.
Claim L2 Data and update features and information
Claim L2 Data and update features and information
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