Influ2 vs. Paragone Comparison


Influ2	Paragone paragone.ai	+	+
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About Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.	About Paragone is a performance marketing platform focusing on the ever-growing space of paid social media. Adopting and optimizing a real cross-channel advertising strategy in both B2C and B2B companies is a key to success for new-gen digital marketers. We help companies efficiently maximize reach and optimize revenue through actionable analytics and campaign automation tools that allow users to: - Connect and consolidate all social advertising networks and attribution tools for a unified real-time view - Analyze high traffic, multi‑network campaigns without ever touching a spreadsheet - Monitor campaign performance and identify bottlenecks swiftly - Explore meaningful networks, audiences, creatives, and messages that make a difference - Unleash the power of your CDP, Marketing - - - Automation and CRM data via social advertising - Put your entire budget to work, informingly optimize e-commerce revenue based on integrated attribution models
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.	Audience Marketers wanting to observe in real time, all paid social advertising activities
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Our pricing is based on the number of people targeted by a client. Free Version Free Trial	Pricing $399 per month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Influ2 Founded: 2017 United States www.influ2.com	Company Information paragone.ai Founded: 2009 United States paragone.ai/product/actionable-performance-monitoring/
Alternatives IntentData.io	Alternatives Obiyen LinkedIn Ads Tracker AWORK
Kwanzoo	BRIDGE CONNECT BRIDGE
RollWorks	Mediaocean
Adobe Marketo Engage Adobe	BPRISE
Terminus Terminus Software View All	Taptica View All
Categories Account Based Marketing Account Data Management Ad Management Advertising Lead Generation Lead Nurturing Marketing Marketing Account Intelligence Personalization Social Media Advertising Social Media Marketing Video Advertising	Categories Mobile Advertising Performance Marketing Social Media Advertising Video Advertising
Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling	Social Media Advertising Features Ad Buying Ad Creation Bulk Advertising Campaign Management Collaboration Tools Comment / Reply Moderation Digital Asset Management Reporting / Analytics Retargeting Roles / Permissions
Integrations Adjust Adobe Marketo Engage AppsFlyer Eulerian Facebook Ads Fastory Google Analytics HubSpot CRM HubSpot Customer Platform Instagram LeadsBridge Meta Ads Pinterest Pipedrive Salesforce Salesforce Marketing Cloud Account Engagement Tapistro TikTok Zapier Zoho CRM Show More Integrations View All 9 Integrations	Integrations Adjust Adobe Marketo Engage AppsFlyer Eulerian Facebook Ads Fastory Google Analytics HubSpot CRM HubSpot Customer Platform Instagram LeadsBridge Meta Ads Pinterest Pipedrive Salesforce Salesforce Marketing Cloud Account Engagement Tapistro TikTok Zapier Zoho CRM Show More Integrations View All 18 Integrations
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