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About

XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.

About

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads. It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows. Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery. Built for Shopify brands · Plans from $249/mo · 21-day free trial · 60-day money-back guarantee.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies needing a solution to achieve comprehensive cross-device audience targeting and attribution

Audience

Shopify brands, DTC brands, ECommerce owners, and B2B

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$249/month
Upstack Data Pricing

Plans start at $249/mo.
21-day free trial, 60-day money-back guarantee, no contracts, cancel anytime.

Attribution — $249/mo
Signal — $499/mo
Attribution + Signal — $649/mo

✓Marketing performance dashboards
✓Multi-touch attribution
✓P&L and contribution margin reporting
✓Unlimited lookback
✓Channel attribution reporting
✓Unlimited custom dashboards
✓Clean event stream to your warehouse
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/xgraph/

Company Information

Upstack Data
Founded: 2022
United States
www.upstackdata.com

Alternatives

Alternatives

Categories

Categories

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported

Integrations

Bing Not Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Tag Manager Not Supported
Klaviyo Not Supported
Omnisend Not Supported
Pinterest Ads Not Supported
Shopify Not Supported
Snapchat Ads Not Supported
TikTok Ads Not Supported
TrueTargeting Supported
WordPress Not Supported

Integrations

Bing Supported
Facebook Ads Supported
Google Ads Supported
Google Tag Manager Supported
Klaviyo Supported
Omnisend Supported
Pinterest Ads Supported
Shopify Supported
Snapchat Ads Supported
TikTok Ads Supported
TrueTargeting Not Supported
WordPress Supported
Claim Infillion XGraph and update features and information
Claim Infillion XGraph and update features and information
Claim Upstack Data and update features and information
Claim Upstack Data and update features and information