Incorta vs. Looker Comparison


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About Direct is the shortest path from data to insight. Incorta empowers everyone in your business with a true self-service data experience and breakthrough performance for better decisions and incredible results. What if you could bypass fragile ETL and expensive data warehouses, and deliver data projects in days, instead of weeks or months? Our direct approach to analytics delivers true self-service in the cloud or on-premises with agility and performance. Incorta is used by the world’s largest brands to succeed where other analytics solutions fail. Across multiple industries and lines of business, we boast connectors and pre-built solutions for your enterprise applications and technologies. Game-changing innovation and customer success happen through Incorta’s partners including Microsoft, AWS, eCapital, and Wipro. Explore or join our thriving partner ecosystem.	About Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.
Platforms Supported Windows Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies of all sizes	Audience Data and business teams interested in a powerful data analytics, business intelligence, and data visualization solution
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing Looker (Google Cloud core) offer three platform editions: Standard: A Looker (Google Cloud core) product for small organizations or teams with fewer than 50 users that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 1,000 query-based API calls per month, and up to 1,000 administrative API calls per month. Enterprise: A Looker (Google Cloud core) product with enhanced security features for a wide variety of internal BI and analytics use cases that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 100,000 query-based API calls per month, and up to 10,000 administrative API calls per month. Embed: A Looker (Google Cloud core) product for deploying and maintaining external analytics and custom applications at scale that includes one production instance, 10 Standard Users, 2 Developer Users, upgrades, up to 500,000 query-based API calls per month, and up to 100,000 administrative API calls per month. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.8 / 5 ease 4.3 / 5 features 4.7 / 5 design 4.5 / 5 support 4.7 / 5 Read all reviews
	Pros & Cons from Real Users Pros My favorite aspect of Looker is its customizable in dashboard design compared to the similar products. Looker offers an intuitive interface that facilitates the creation of customized reports. The ability to integrate with multiple data sources is impressive, enabling deeper and more comprehensive analysis. In addition, the real-time data exploration feature is crucial for making informed decisions quickly, which is vital in our dynamic work environment. Looker is great for data analytics needs and can transform complex data into insights. Modern interface makes it incredibly easy to build and customize reports. Its ability to visualize data in a clear and understandable way makes it easy to identify unusual patterns or potential threats through interactive and customizable dashboards. Looker's ability to create detailed and automated reports is another great advantage. This not only saves time, but also ensures that reports are always up-to-date, which is crucial for informed decision making and regulatory compliance. Looker has the ability to integrate with multiple data sources, making it easy to create custom reports and dashboards. I value the collaboration features, such as the ability to easily share reports and dashboards with colleagues. This improves team communication and helps make informed data-driven decisions. In addition, the ability to customize visualizations to the client's needs adds significant value to our service. Cons It's a bit costlier than other options available. While Looker is powerful, the initial setup can be complex and requires a significant investment of time and resources. UI can be complex for new users and Third party integration should be added. One concern is the initial setup complexity. Integrating and organizing data from various sources can be challenging, requiring significant time and resources up front. The lack of some export features may frustrate users who need to work with data in other formats.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Incorta Founded: 2013 United States incorta.biz/3lG2pOQ	Company Information Google Founded: 1998 United States cloud.google.com/looker/
Alternatives Flexmonster Pivot Table Flexmonster	Alternatives Snowflake
Teradata VantageCloud Teradata	Domo
TIMi	Qrvey
Paxata	Amazon QuickSight Amazon
Improvado View All	Microsoft Power BI Microsoft View All
Categories Big Data Supported Data Analysis Supported Data Management Supported Data Preparation Supported Data Visualization Supported Database Supported Spend Analysis Supported	Categories AI Data Analytics Supported Big Data Supported Business Intelligence Supported Business Performance Management Supported Dashboard Supported Data Analysis Supported Data Collaboration Supported Data Engineering Supported Data Modeling Supported Data Visualization Supported Digital Analytics Supported Embedded Analytics Supported Marketing Analytics Supported Reporting Supported Sales Analytics Supported Web Analytics Supported
Big Data Features Collaboration Supported Data Blends Supported Data Cleansing Supported Data Mining Supported Data Visualization Supported Data Warehousing Supported High Volume Processing Supported No-Code Sandbox Not Supported Predictive Analytics Supported Templates Not Supported Data Analysis Features Data Discovery Supported Data Visualization Supported High Volume Processing Supported Predictive Analytics Not Supported Regression Analysis Supported Sentiment Analysis Not Supported Statistical Modeling Not Supported Text Analytics Not Supported Data Visualization Features Analytics Supported Content Management Supported Dashboard Creation Not Supported Filtered Views Not Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Not Supported Show More Features Data Management Features Customer Data Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Supported Data Quality Control Supported Data Security Supported Information Governance Supported Master Data Management Supported Match & Merge Supported Data Preparation Features Collaboration Tools Supported Data Access Supported Data Blending Supported Data Cleansing Supported Data Governance Supported Data Mashup Supported Data Modeling Supported Data Transformation Supported Machine Learning Supported Visual User Interface Supported Database Features Backup and Recovery Not Supported Creation / Development Not Supported Data Migration Not Supported Data Replication Not Supported Data Search Not Supported Data Security Supported Database Conversion Not Supported Mobile Access Not Supported Monitoring Supported NOSQL Not Supported Performance Analysis Not Supported Queries Not Supported Relational Interface Not Supported Virtualization Not Supported	Big Data Features Collaboration Supported Data Blends Supported Data Cleansing Supported Data Mining Supported Data Visualization Supported Data Warehousing Not Supported High Volume Processing Supported No-Code Sandbox Supported Predictive Analytics Not Supported Templates Supported Data Analysis Features Data Discovery Not Supported Data Visualization Supported High Volume Processing Not Supported Predictive Analytics Supported Regression Analysis Not Supported Sentiment Analysis Not Supported Statistical Modeling Supported Text Analytics Supported Data Visualization Features Analytics Supported Content Management Supported Dashboard Creation Supported Filtered Views Supported OLAP Not Supported Relational Display Not Supported Simulation Models Not Supported Visual Discovery Supported Show More Features Business Intelligence Features Ad Hoc Reports Supported Benchmarking Supported Budgeting & Forecasting Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Supported Strategic Planning Supported Trend / Problem Indicators Supported Visual Analytics Supported Business Performance Management Features Ad hoc Analysis Supported Ad Hoc Reports Supported Budgeting & Forecasting Supported Consolidation / Roll-Up Not Supported Dashboard Supported Key Performance Indicators Supported Predictive Analytics Not Supported Qualitative Analysis Not Supported Quantitative Analysis Supported Scorecarding Not Supported Strategic Planning Not Supported Dashboard Features Annotations Supported Data Source Integrations Supported Functions / Calculations Supported Interactive Supported KPIs Supported OLAP Supported Private Dashboards Supported Public Dashboards Supported Scorecards Supported Themes Supported Visual Analytics Supported Widgets Supported Embedded Analytics Features Ad hoc Query Supported Application Development Supported Benchmarking Supported Dashboard Supported Interactive Reports Supported Mobile Reporting Supported Multi-User Collaboration Supported Self Service Analytics Supported Streaming Analytics Supported Visual Workflow Management Supported Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Not Supported Customer Journey Mapping Not Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Reporting Features Customizable Dashboard Supported Data Source Connectors Not Supported Drag & Drop Supported Drill Down Supported Email Reports Not Supported Financial Reports Supported Forecasting Supported Marketing Reports Supported OLAP Not Supported Report Export Supported Sales Reports Supported Scheduled / Automated Reports Supported Sales Analytics Features Collaboration Tools Not Supported Dashboards Supported Forecasting Analytics Supported Ideal Customer Profile (ICP) Not Supported Lead Analytics Not Supported Pipeline Management Not Supported Predictive Forecasting Supported Predictive Lead Scoring Supported Sales Intelligence Reporting Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Dropbox Supported Salesforce Supported Vertica Supported CData Connect Not Supported CData Connect AI Not Supported Call-tracking Not Supported Cargo Not Supported DataHawk Not Supported DataTrust Not Supported HubSpot Marketing Hub Not Supported Mailchimp Not Supported Microsoft Excel Not Supported Pantomath Not Supported ProRankTracker Not Supported Rambox Not Supported Rippling Not Supported Trimlink Not Supported ad:personam Not Supported pizo Not Supported Show More Integrations View All 16 Integrations	Integrations Dropbox Supported Salesforce Supported Vertica Supported CData Connect Supported CData Connect AI Supported Call-tracking Supported Cargo Supported DataHawk Supported DataTrust Supported HubSpot Marketing Hub Supported Mailchimp Supported Microsoft Excel Supported Pantomath Supported ProRankTracker Supported Rambox Supported Rippling Supported Trimlink Supported ad:personam Supported pizo Supported Show More Integrations View All 253 Integrations
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