Thicket

Thicket

Rubus Labs
+
+

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About

ImpersonAlly is an AI-driven ad fraud protection and brand safety software that uncovers and eliminates impersonation fraud, affiliate hijacking, phishing scams, deceptive ads, trademark infringements, and other malicious activity that harms a brand’s reputation and ad performance. It gives businesses a full overview of when, where, and how fraudsters impersonate their brand and reveals the costs of these attacks, helping reduce wasted spend and protect customers from deception. AI agents trace complex redirects and extract affiliate IDs to identify the real identity of fraudsters, and the system helps decrease cost-per-click by removing non-legitimate participants from auctions. It stops manipulative messages, phishing redirects, and unauthorized bidding on branded keywords while monitoring fraud in real time across geographies, devices, and ad networks. ImpersonAlly supports extensive keyword tracking without fixed limits and automates detection and takedown workflows.

About

Thicket is a web-based brand-protection service for businesses and advisers responding to websites that impersonate a brand or copy an online store. It checks typo variations, other domain endings, and certificate-transparency records daily, then captures suspect pages and compares them with the brand’s real site. AI scoring helps identify likely harmful impersonation, while users review each match. For approved cases, Thicket submits takedown notices to registrars, hosts, CDNs, and selected blocklists; evidence, notices, responses, and follow-up status are tracked. Monitor and Protect plans cover one brand; Agency plans let law firms and agencies manage client brands and assign approval to counsel. A free scan checks one domain for registered lookalikes but does not include ongoing monitoring or takedown notices. Takedown outcomes depend on third parties and are not guaranteed.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing, brand protection, and performance teams at businesses that need real-time AI-powered tools to detect, stop, and prevent ad fraud and brand impersonation across digital channels

Audience

Direct-to-consumer and e-commerce brands affected by lookalike domains, plus law firms and IP or brand agencies managing client brands.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$49/brand/month
Monitor is $49 per brand per month or $490 per brand per year; setup is arranged by email. Protect is $99 per brand per month or $990 per year and includes four annual takedown credits; successful takedowns beyond included credits cost $200 each. Agency pricing requires at least two brands: $149 per brand monthly ($1,490 yearly) for 2–9 brands, $139 monthly ($1,390 yearly) for 10–24, or $129 monthly ($1,290 yearly) for 25 or more. A $900 annual beta price for Protect is available to qualifying individual brands that sign up by December 31, 2026; it excludes agencies and law firms. Monthly plans issue credits over time; annual plans issue four per brand per year. Plans renew automatically, taxes may apply, and takedown outcomes are not guaranteed.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros & Cons from Real Users

Pros

  • It gives us a clear view of where our brand may be getting misused across search. For a financial brand, even one misleading ad or fake page can affect customer trust, so being able to find these cases quickly is very useful.

Cons

  • Would be helpful to have more ready-made reports for sharing findings with senior stakeholders. The information is there, but the summaries could be more customizable.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

ImpersonAlly
Founded: 2024
United Kingdom
impersonally.io

Company Information

Rubus Labs
Founded: 2025
United States
getthicket.com

Alternatives

Alternatives

No Alternatives
ChainPatrol

ChainPatrol

ChainPatrol Inc.

Categories

Ad Fraud Detection Supported
Brand Protection Supported
Click Fraud Supported

Categories

Brand Protection Supported

Brand Protection Features

Case Management Not Supported
Domain Monitoring Supported
Investigation Management Not Supported
Marketplace Monitoring Not Supported
Mobile App Monitoring Not Supported
Paid Search Monitoring Supported
Prioritization Not Supported
Social Media Monitoring Supported

Click Fraud Features

Account Alerts Not Supported
Activity Monitoring Supported
IP Address Monitoring Not Supported
IP Blocking Not Supported
Keyword Tracking Not Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Not Supported

Integrations

Google Ads Supported

Integrations

Google Ads Not Supported
Claim ImpersonAlly and update features and information
Claim ImpersonAlly and update features and information
Claim Thicket and update features and information
Claim Thicket and update features and information