Related Products
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About
The Ibotta Performance Network is a leading U.S. promotions network that empowers brands, retailers, and publishers to influence consumer shopping and purchasing behavior. By facilitating large-scale promotion distribution and providing insights into the long-term impact of performance marketing investments, the IPN creates a vibrant and reliable rewards ecosystem benefiting all stakeholders. Brands can reach 91% of American households through the IPN's connections with retailers, publishers, and Ibotta's own digital properties, engaging shoppers across key channels throughout their shopping journey to drive true incremental sales. The IPN offers a pay-per-sale model, ensuring brands only pay for actual units moved, not clicks or impressions. This approach has led advertisers on the IPN to average 42% of conversions being new-to-brand, a 70% shorter purchase cycle, and a 42% incremental sales lift. Retailers and publishers benefit from access to over 900 daily digital offers.
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Not Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Businesses and brands in search of a solution to enhance their promotional strategies
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationIbotta Performance Network
United States
ipn.ibotta.com
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Integrations
No info available.
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Integrations
No info available.
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