IDVxInfillion
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Related Products
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About
IDVx is Infillion’s first-to-market solution that brings scalable and measurable premium interactive video, including shoppable ads, across CTV, desktop, and mobile. With IDVx, advertisers no longer have to make a trade-off between high-performance creative and efficient programmatic scale. Powered by Infillion’s best-in-class interactive creative and TrueX’s more than 12 years of industry-leading performance, including high levels of attention, brand lift, and conversion, IDVx creates a new industry standard in video engagement. Tailored for digital and video buyers with KPIs at any stage in the purchase funnel, IDVx optimizes campaigns to drive higher brand lift and purchase intent, achieving a 2% interaction rate and a 90 %+ video completion rate benchmark, as well as CPA metrics.
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About
tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Advertisers and marketers searching for a tool to optimize their interactive video experiences across devices
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Audience
Performance marketers and brands wanting to run measurable, outcome-focused connected TV advertising campaigns with digital-like control, reporting and optimization
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationInfillion
Founded: 2008
United States
infillion.com/media/idvx/
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Company InformationtvScientific
United States
www.tvscientific.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Adjust
Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
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Integrations
Adjust
Airbridge
AppsFlyer
Ascend
Awin
Branch
CJ Affiliate
DISQO
Everflow
Google Tag Manager
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