Purse IdentityPurse
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Related Products
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About
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
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About
Purse Identity is a Customer Identity and Access Management (CIAM) solution that unifies customer identity, authentication, consent, and access management across digital and physical channels. The platform is designed to recognize customers more consistently, simplify login experiences, and secure access while reducing friction that can contribute to registration or purchasing abandonment. Its CIAM capabilities are organized around five pillars: Connect, Authorize, Control, Secure, and Unify. Purse Identity supports persistent sessions and authentication methods such as passkeys, biometrics, and one-time passwords to reduce unnecessary logins and connection failures. It creates a unified customer profile that can be synchronized in real time across channels while providing tools for consent management, adaptive authentication, fraud prevention, and regulatory compliance.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels
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Audience
Enterprises, retailers, ecommerce businesses, omnichannel brands, financial services companies, digital platforms, and identity, security, IT, data, and customer experience teams that need scalable CIAM infrastructure for authentication, customer recognition, consent, fraud prevention, and unified customer identities
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationID5
Founded: 2017
United Kingdom
id5.io
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Company InformationPurse
Founded: 2021
France
purse.eu/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Customer Identity and Access Management (CIAM) Features
Access Certification
Not Supported
Access Management
Supported
Analytics / Reporting
Not Supported
Automatic User/Device Recognition
Not Supported
Behavioral Analytics
Not Supported
Credential Management
Not Supported
Data Security
Supported
Multi-Factor Authentication (MFA)
Supported
Privacy / Consent Management
Supported
Real Time Notifications
Not Supported
Self-Service Portal
Not Supported
Single Sign On
Supported
User Provisioning
Not Supported
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Integrations
AB Tasty
Not Supported
Adobe Campaign
Not Supported
Alibaba Cloud
Not Supported
Amazon Web Services (AWS)
Not Supported
Boundless Automation
Not Supported
Drupal
Not Supported
Google Cloud Platform
Not Supported
Microsoft Azure
Not Supported
Salesforce Agentforce Commerce
Not Supported
Splio
Not Supported
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Integrations
AB Tasty
Supported
Adobe Campaign
Supported
Alibaba Cloud
Supported
Amazon Web Services (AWS)
Supported
Boundless Automation
Supported
Drupal
Supported
Google Cloud Platform
Supported
Microsoft Azure
Supported
Salesforce Agentforce Commerce
Supported
Splio
Supported
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