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About

ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.

About

Overtone is a contextual intelligence platform that analyzes real‑time digital news and media, interpreting content with the depth of a human journalist and the speed and scale of AI. It examines page‑level nuances to surface transparent, signal‑based insights on how stories resonate, why they connect, and how they align with brand values. Serving publishers, advertisers, and PR professionals, Overtone processes over 1.4 billion requests daily, produces thousands of proprietary signals across unlimited languages, and offers controllable, content‑first audience curation that enhances targeting, brand safety, campaign relevance, and revenue, all without reliance on invasive personal data. By enabling media professionals to “see and activate on the stories that matter,” Overtone brings clarity, cultural context, community awareness, and live “culture pulse” signals into existing adtech and content workflows.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels

Audience

Media planners, advertisers, and PR teams in search of a solution to improve targeting, campaign resonance, and brand-aligned monetization

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

ID5
Founded: 2017
United Kingdom
id5.io

Company Information

Overtone
United States
overtone.ai/platform/

Alternatives

Alternatives

Knorr

Knorr

Kleverb
AuditMe

AuditMe

G11N

Categories

Advertising Supported

Categories

Integrations

No info available.

Integrations

No info available.
Claim ID5 and update features and information
Claim ID5 and update features and information
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Claim Overtone and update features and information