Related Products
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About
ID5 offers a privacy-first, adaptive universal identity platform built for the evolving landscape of digital advertising. Its core offering, the ID5 ID, is a persistent, encrypted identifier that leverages both deterministic and probabilistic signals to create durable, consent-aware user profiles across web, in-app, CTV, and audio environments. The ID5 Graph then intelligently connects those identifiers at individual and household levels, enabling cross-device targeting, frequency capping, and measurement across channels. Designed to be resilient to regulatory changes and third-party cookie deprecation, ID5’s machine learning technology adapts dynamically to signal loss and fragmentation, maintaining consistent identity resolution. It integrates with more than 100,000 media properties and major adtech systems, supporting publishers, SSPs, DSPs, and brands by increasing addressable audiences and improving campaign performance.
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About
Overtone is a contextual intelligence platform that analyzes real‑time digital news and media, interpreting content with the depth of a human journalist and the speed and scale of AI. It examines page‑level nuances to surface transparent, signal‑based insights on how stories resonate, why they connect, and how they align with brand values. Serving publishers, advertisers, and PR professionals, Overtone processes over 1.4 billion requests daily, produces thousands of proprietary signals across unlimited languages, and offers controllable, content‑first audience curation that enhances targeting, brand safety, campaign relevance, and revenue, all without reliance on invasive personal data. By enabling media professionals to “see and activate on the stories that matter,” Overtone brings clarity, cultural context, community awareness, and live “culture pulse” signals into existing adtech and content workflows.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Advertisers interested in a tool to unify user identification, optimize cross-device targeting, and measure performance across digital channels
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Audience
Media planners, advertisers, and PR teams in search of a solution to improve targeting, campaign resonance, and brand-aligned monetization
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationID5
Founded: 2017
United Kingdom
id5.io
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Company InformationOvertone
United States
overtone.ai/platform/
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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