Hopted vs. Sutra Tools Comparison


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About Hopted helps Amazon sellers, vendors and agencies reduce repetitive report downloads, CSV merging and catalog editing in Google Sheets. Connect Amazon Seller Central, Vendor Central and Amazon Ads, schedule imports from 70+ reports, and combine selected data across linked accounts and marketplaces. Use familiar spreadsheet formulas, filters and charts to analyze sales, inventory, fees and advertising. Hopted Writebacks lets you import current Amazon data, edit supported fields in Sheets, review before-and-after changes, and submit updates to linked accounts and marketplaces. Selected-field updates reduce flat-file preparation and repeated marketplace editing. Available fields depend on the account and report; Amazon processes submitted changes. Install the Hopted browser extension and configure your accounts and Syncs. A 7-day trial is available without a credit card. Paid add-ons cover usage and settings beyond the base plan.	About Sutra Tools is a set of 25+ smart features that you miss most in Google Sheets. The add-on not only reduces the number of mouse clicks on some routine operations in spreadsheets, but also offers solutions for common yet complex tedious tasks. Each tool here is designed to make data processing easy for you. Many times we need to find duplicate values and highlight them with the same color in the active tab selection. First of all this functionality works only with the current tab active selection. Many times we need to find duplicate values and highlight them with the same color in the active sheet. After clicking on Values in Active Sheet, it will highlight the duplicate row with the same color which is yellow and it will show you how many duplicate values have been highlighted in the window like below screenshot.
Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon sellers, vendors, brands and agencies using Google Sheets for reporting and bulk catalog operations	Audience Companies searching for an advanced Spreadsheet solution
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $33/month Hopted Platform: $33/month or €29/month. Includes 70+ Amazon reports, daily automatic refresh, 2 total linked Amazon accounts, 2 active Syncs, 1 admin, pre-made templates and the first 1,000 successful Writeback row edits (one-time allowance). Additional accounts, Syncs, seats, faster refresh and recurring Writeback allowances are paid add-ons. A 7-day trial is available without a credit card. Free Version Not Supported Free Trial Supported	Pricing $14.99 per year Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Honestly, Hopted has been a total lifesaver for my Amazon business. Before this, I was wasting hours every week downloading CVSs and trying to manually merge sales and FBA fees in a spreadsheet. Now, I just open my Google sheet and the data is already there, updated in real-time. It just makes profit tracking and forecasting so much less painful. Hopted makes managing my Amazon account a breeze. I love that I can get all of my store data into a google sheet easily and cost effectively. The data is real time from Amazon and the refreshes never fail. Their support is also amazing and is able to email me back to answer any question I have within 24 hours. I've been very impressed with them. Cons The only small thing is that when you start pulling massive amounts of historical data, the initial connection can take a little while. But once it's up and running and on its scheduled sync, it’s flawless. All of the limitations that I have seen with Hopted are due to Google Sheets (lagging) because I reference the data into so many other sheets since the data is so valuable.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Hopted Founded: 2023 Latvia www.hopted.com	Company Information Sutra Analytics India sutraanalytics.com/sutra-tools/
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Categories Amazon Seller Tools Supported B2B eCommerce Supported Data Management Supported Document Management Supported eCommerce Supported eCommerce Integration Supported eCommerce Tools Supported Spreadsheet Supported	Categories Spreadsheet Supported
Spreadsheet Features Analytics Supported Audit Trail Not Supported Calculators Supported Charting Supported Multi-User Collaboration Supported Templates Supported Show More Features Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Not Supported Content Management / Optimization Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Supported Shipping Management Not Supported Trend Analysis Supported Data Management Features Customer Data Not Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Not Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Supported Document Management Features Access Controls Not Supported Archiving & Retention Not Supported Collaboration Tools Supported Compliance Tracking Not Supported Document Archiving Not Supported Document Assembly Not Supported Document Capture Not Supported Document Conversion Not Supported Document Delivery Not Supported Document Indexing Not Supported Document Retention Not Supported Electronic Signature Not Supported Email Management Not Supported File Recovery Not Supported File Type Conversion Not Supported Forms Management Not Supported Full Text Search Not Supported Offline Access Not Supported Optical Character Recognition Not Supported Print Management Not Supported Version Control Not Supported eCommerce Features Catalog Management Supported Channel Management Supported CRM Not Supported Customer Accounts Not Supported Data Security Not Supported Email Marketing Not Supported Inventory Management Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Supported Order Management Not Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported
Integrations Google Sheets Supported Amazon Supported Amazon Ads Supported Amazon Seller Central Supported Google Chrome Not Supported Google Workspace Not Supported Mozilla Firefox Not Supported View All 4 Integrations	Integrations Google Sheets Supported Amazon Not Supported Amazon Ads Not Supported Amazon Seller Central Not Supported Google Chrome Supported Google Workspace Supported Mozilla Firefox Supported View All 4 Integrations
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