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About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

About

We help you fight fraud and protect the brands you serve by ensuring quality ad inventory reaches real humans across all channels and formats. Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision. By leveraging actionable insights that only HUMAN can provide, we can assure you that only real humans will interact with your digital advertising. Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay. Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots. Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform's ad inventory clean from the start. Protect existing revenue from demand partners while attracting new revenue.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Audience

Enterprises looking for a solution to prevent fraud and protect their brand

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Company Information

HUMAN
Founded: 2012
United States
www.humansecurity.com/products/mediaguard

Alternatives

Alternatives

SILA

SILA

Gustafsson Cyber Group Ltd
Spider AF

Spider AF

Spider Labs

Categories

Categories

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Integrations

Amazon S3
Android
Apple iOS
Cloudflare
Facebook Ads
Google Ads
Google Cloud Platform
Google Tag Manager
HTML
Human Defense Platform
JavaScript
Meta Ads
Microsoft Advertising
NGINX
Okta
Ping Identity
Snowflake

Integrations

Amazon S3
Android
Apple iOS
Cloudflare
Facebook Ads
Google Ads
Google Cloud Platform
Google Tag Manager
HTML
Human Defense Platform
JavaScript
Meta Ads
Microsoft Advertising
NGINX
Okta
Ping Identity
Snowflake
Claim Hitprobe and update features and information
Claim Hitprobe and update features and information
Claim MediaGuard and update features and information
Claim MediaGuard and update features and information