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About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

About

IPQualityScore's suite of fraud prevention tools automate quality control to prevent bots, fake accounts, fraudsters, chargebacks, & malicious users without interrupting the user experience. Detect bad actors and block cyber threats with industry leading IP reputation data and user validation. Proactively Prevent Fraud™ for less headaches and smoother operations.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Audience

Companies of all sizes looking for a powerful Fraud Prevention solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version Supported
Free Trial Not Supported

Pricing

$49.99 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Pros & Cons from Real Users

Pros

  • IPQS offers some really great products that have helped fight various bots, proxies, and fraud. It has been smooth sailing with IPQS.
  • Strong data accuracy, global reach, can be deployed for almost any use case. We can use the tools for account opening, marketing, fraud detection, and really any type of abuse or fraud issue.

Cons

  • There have been no cons from the use of IPQS products as they have delivered what was promised at a great price.
  • Really hard to find anything negative, the team has been excellent to work with.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Company Information

IPQualityScore
Founded: 2011
United States
www.ipqualityscore.com

Alternatives

Alternatives

IPinfo

IPinfo

IPinfo.io
SILA

SILA

Gustafsson Cyber Group Ltd
Fraud.net

Fraud.net

Fraud.net, Inc.

Categories

Click Fraud Supported

Categories

Click Fraud Supported
Cybersecurity Supported
Email Verification Supported
Fraud Detection Supported
IT Security Supported

Click Fraud Features

Account Alerts Not Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Supported

Fraud Detection Features

Access Security Management Supported
Check Fraud Monitoring Not Supported
Custom Fraud Parameters Supported
For Banking Supported
For Crypto Not Supported
For eCommerce Supported
For Insurance Industry Supported
Internal Fraud Monitoring Supported
Investigator Notes Supported
Pattern Recognition Supported
Transaction Approval Supported

Integrations

ActiveCampaign Not Supported
Adobe Marketo Engage Not Supported
BigCommerce Not Supported
Everflow Not Supported
Facebook Ads Supported
Google Ads Supported
Google Tag Manager Supported
LinkTrust Not Supported
Magento Not Supported
Meta Ads Supported
OpenCart Not Supported
Quickwork Not Supported
Shopify Not Supported
Splunk Cloud Platform Not Supported
Splunk Enterprise Not Supported
Splunk SOAR Not Supported
Stackreaction Not Supported
WHMCS Not Supported
WooCommerce Not Supported
WordPress Not Supported

Integrations

ActiveCampaign Supported
Adobe Marketo Engage Supported
BigCommerce Supported
Everflow Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Tag Manager Not Supported
LinkTrust Supported
Magento Supported
Meta Ads Not Supported
OpenCart Supported
Quickwork Supported
Shopify Supported
Splunk Cloud Platform Supported
Splunk Enterprise Supported
Splunk SOAR Supported
Stackreaction Supported
WHMCS Supported
WooCommerce Supported
WordPress Supported
Claim Hitprobe and update features and information
Claim Hitprobe and update features and information
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Claim IPQualityScore and update features and information