Hightouch vs. mParticle Comparison


Hightouch	mParticle	+	+
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About Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.		About mParticle is the leading Customer Data Platform (CDP) for multi-channel consumer brands . Companies such as Airbnb, Overstock, Venmo, Spotify and Postmates use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Enterprises requiring an integration solution to sync customer data to other applications and platforms		Audience Multi-channel consumer brands seeking a solution to manage their business
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $350 per month Free Version Supported Free Trial Not Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros from Real Users Pros - Fast implementation time. We launched in under a month at enterprise scale compared to a 9 month implementation with our previous CDP - Security. We get to keep all of our data in our own database because they don't store our data - Flexibility. We can use and data table in our database, not just user-level and click level data like a traditional CDP - Support. Support team is unreal. So fast and quality help in under 10 minutes every time
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported
Company Information Hightouch Founded: 2019 United States hightouch.com		Company Information mParticle United States www.mparticle.com
Alternatives Segment Twilio		Alternatives Hightouch
DinMo		Segment Twilio
Adobe Customer Journey Analytics Adobe		MetaRouter
MessageGears		Mixpanel
Lifesight View All		Ansys Rocky Ansys View All
Categories AI eCommerce Supported AI Marketing Supported Customer Data Platforms (CDP) Supported eCommerce Personalization Supported eCommerce Tools Supported Identity Resolution Supported Personalization Supported Reverse ETL Supported		Categories Customer Data Platforms (CDP) Supported Customer Experience Supported
Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported		Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Supported Show More Features Customer Experience Features Action Management Not Supported Analytics Not Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Not Supported Text Analysis Not Supported Trend Analysis Supported
Integrations Amplitude Supported Captain Compliance Supported Customer.io Supported Insider One Supported Acoustic Campaign Supported Airship Not Supported Antavo Not Supported ChurnZero Supported Common Room Supported Crossing Minds Not Supported Google Ads Supported Jira Supported Klaviyo Supported Mailchimp Supported Meta Ads Supported NetSuite Supported Segment EDI Platform Supported Simon AI Not Supported Snapchat Supported Show More Integrations View All 96 Integrations		Integrations Amplitude Supported Captain Compliance Supported Customer.io Supported Insider One Supported Acoustic Campaign Not Supported Airship Supported Antavo Supported ChurnZero Not Supported Common Room Not Supported Crossing Minds Supported Google Ads Not Supported Jira Not Supported Klaviyo Not Supported Mailchimp Not Supported Meta Ads Not Supported NetSuite Not Supported Segment EDI Platform Not Supported Simon AI Supported Snapchat Not Supported Show More Integrations View All 46 Integrations
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