Hightouch vs. LayerFive Comparison Chart

LayerFive uses patent-pending AI technology to resolve consumer identities across all enterprise data sources, both online e.g., website and mobile apps, and offline e.g., CRM, Loyalty, Order Management etc., and builds a unified consumer profile. Using this as a core platform, we help improve marketing ROI by 2X+ with our omni-channel attribution, consumer journey analytics solutions as part of the 360 Marketing Analytics product. Additionally, we help enterprises comply with data privacy regulations e.g., GDPR, CCPA etc. by making consumers’ profile available directly to the consumers for self-serve privacy compliance, helping enterprises save cost while reducing the risk of non-compliance. Deterministic and patent-pending probabilistic identity resolution technology to unify consumer data across all enterprise data sources. LayerFive’s first-party tag to collect highest fidelity data from enterprise website without impacting data quality due to third-party cookie loss.