Highlight vs. Kantar Marketplace Comparison Chart

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.

Are bugs slipping through your QA process and frustrating your customers? Catching issues early shouldn’t mean overwhelming your team with time-consuming tests. With MuukTest’s AI-driven platform, growing engineering teams reach 95% end-to-end test coverage in just 3 months, delivering quality at speed. By leveraging AI, our QA experts rapidly design, manage, and maintain comprehensive E2E tests for web, mobile, and API applications on the MuukTest platform. Within 8 weeks, we deliver full regression coverage, followed by exploratory and negative testing to uncover hidden bugs and expand test scenarios. We also proactively identify and address flaky tests and false results to ensure the reliability of your tests. Testing early and often allows you to detect bugs in the early stages of your development lifecycle, reducing the burden of technical debt down the line.

ChatD&B by Dun & Bradstreet is an AI-powered conversational platform that helps you quickly access, analyze, and act on company data through a simple chat interface. Users can obtain firmographics, financial details, risk indicators, and other insights by typing natural language queries, saving time and improving decision-making accuracy. The platform leverages Dun & Bradstreet’s Data Cloud to provide real-time, up-to-date company information. It also tracks data sources and allows users to reference previous queries for compliance and verification. ChatD&B supports customer service by answering questions about Dun & Bradstreet’s products and services. Overall, it streamlines business research and boosts productivity through an intuitive, conversational experience.

AI Video Cut is a free tool that transforms lengthy videos into engaging short clips suitable for platforms like YouTube Shorts, TikTok, and social media ads. Leveraging AI-driven prompts, it offers ready-to-use templates and customizable options to create captivating trailers, product highlights, and instructional content. Features include smart cropping with face detection, various caption styles, and support for multiple languages, ensuring content is optimized for diverse audiences. Users can export videos in different aspect ratios and lengths to suit various platforms and audience preferences. AI Video Cut caters to content creators, digital marketers, social media managers, e-commerce businesses, event planners, and podcasters aiming to enhance their video content efficiently.

Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.

SurveyJS is an embeddable, self-hosted, white-label form builder for teams building custom forms, surveys, questionnaires, and other data collection tools inside web applications. It runs entirely on the client and is fully compatible with all modern JavaScript frameworks, including React, Angular, and Vue. SurveyJS integrates with any backend, giving you full control over data, security, user access, deployment, and business logic. Instead of hardcoding forms, you can empower non-technical users to generate and edit JSON schema-based form configurations through a drag-and-drop form builder. Create dynamic forms with custom conditional logic, validation, multilingual support, PDF export, and analytics. Ideal for SaaS, enterprise software, HR, healthcare, fintech, and other regulated industries, SurveyJS helps teams reduce engineering effort, standardize data collection, maintain full control over data, and deliver unlimited forms that match their brand and feel native to users.

With Screencapt, you can record the entire screen, a selected area, or a specific window. This flexibility makes Screencapt the perfect screen recorder for any type of application. Thanks to the integrated audio recording, you can additionally integrate your commentary or system sounds directly into the screen recording, which is especially helpful when creating explanatory videos or presentations. A special highlight of Screencapt is the ability to include a webcam window in the recording. This way, you can show your reactions and comments live in the video, making your screen recordings even more personal and professional. Screencapt also offers advanced options for recording the cursor. You can hide the cursor if needed or add special cursor effects to highlight certain actions. This is particularly useful for software demonstrations and tutorials where a clear view of the cursor is essential.

Free AI Meeting Assistant that instantly records, transcribes, and summarizes your Zoom, Meet & Teams meetings ✨ Never take notes again 🔥 Fathom is an AI-powered meeting assistant designed to automatically transcribe, summarize, and highlight key moments from your Zoom, Google Meet, and Microsoft Teams meetings. It eliminates the need for manual note-taking, providing instant summaries and action items, enabling users to focus on the conversation. Fathom integrates seamlessly with CRMs and other tools, allowing easy sharing of summaries and follow-up actions. With the added functionality of sharing clips from meetings and interactive AI assistance, Fathom enhances productivity and ensures you never miss crucial details from meetings.

PageDNA is a web-to-print (W2P) and print procurement platform that gives organizations and print providers a branded online ordering portal for print, signage, apparel, promo items, kits, and more. Replace email/spreadsheet ordering with a modern print storefront that standardizes products, reduces errors, and speeds fulfillment. 🚀 Launch. We don’t just sell software - we deliver a fully built, branded storefront with a proven implementation process designed to drive adoption and ROI. ⚙️ Automate. Our platform removes painful manual steps across ordering, approvals, and fulfillment - whether you're managing print, signage, apparel, or all of the above. 🏆 Succeed. Our U.S.-based team of print industry experts earns rave reviews by helping you hit your goals - not just go live. Launch. Automate. Succeed. That’s PageDNA.