Hector vs. Prism by Calibrated Intelligence Comparison


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About Hector is an advanced AdTech platform designed to streamline all your Amazon advertising analytics into one unified system. It features a comprehensive visualization dashboard that aggregates data from Amazon, making it easier for advertisers and brands to study performance by audience segmentation, category, sub-category, and ASIN-level contributions. It enables keyword and ASIN harvesting from competitor listings, search terms, and auto campaigns to refine targeting and reduce wasted ad spend. It offers deep insights via Amazon Marketing Cloud (AMC) into consumer behaviour, purchase patterns, and campaign performance, allowing custom and look-alike audience creation that enhances conversions. With a plug-and-play self-serve Amazon DSP access in under 48 hours, it enables brands to target high-intent shoppers across funnel stages both on and off Amazon.	About Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation. Key capabilities: • Dual AI agents for 24/7 automated optimization and weekly strategic insights • 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews • Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour • 24-hour undo on all changes with built-in safety nets to prevent over-optimization • Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Brands and agencies selling on Amazon requiring a solution providing advanced analytics, automation and ad-spend optimization to scale profitable Amazon ad campaigns	Audience Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos No images available
Pricing No information available. Free Version Free Trial	Pricing $29/user/month Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Hector India hectorai.live/	Company Information Calibrated Intelligence Founded: 2026 United States calibratedintelligence.com
Alternatives AmzChart	Alternatives Opteo
SmartScout	RevenueWize
FeedbackFive eComEngine	PlugCMO Tyke Technologies
Teikametrics	Adsbot
Adspert View All	Ad Badger View All
Categories Ad Optimization Advertising Amazon Seller Tools eCommerce Tools PPC	Categories Ad Optimization PPC

Integrations Amazon Amazon Ads Amazon DSP Amazon Marketing Cloud Flipkart View All 5 Integrations	Integrations Amazon Amazon Ads Amazon DSP Amazon Marketing Cloud Flipkart View All 1 Integration
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