GrowSurf vs. RefRef Comparison Chart

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs.

Affiliate, influencer & referral management software in one platform. Connect your billing, set commission rules and launch same day. We integrate natively with Stripe, Paddle, Chargebee, Recurly, and Braintree. Every billing event flows through: upgrades, downgrades, renewals, refunds, and cancellations each adjust commissions automatically, so payouts always match revenue. Payouts can run fully auto-managed, or in bulk via PayPal and Wise. Tax forms (W-9/W-8BEN) are collected before money moves and invoices are generated on every payout, cutting out most of the admin that normally comes with running a program. Your promoters work from a dashboard carrying your brand, with their links, coupon codes, and earnings in one place. On your side: advanced 18-point reporting, custom commission structures from flat fees to multi-tier, fraud detection, and broadcast emails to your entire promoter base. Launch your program today! 14 days free trial. No credit card needed.

Built by experienced TA professionals, Boon is the world’s most agile referral hiring platform that scales across your entire community to deliver better hires, faster. While legacy referral platforms take up to eight weeks to implement, Boon starts delivering results within days. We accomplish this through seamless integrations, swift onboarding, and flexible contracts that are designed to scale with your business. Once you're up and running watch as your referral program magically scales itself through the power of automation, AI-driven recommendations, and advanced engagement features. Boon companies hire 52% faster, source 5x more referrals, and save 40% per hire.

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

A case management CRM that focuses on your clients, to measure real-world impact, not just data. Your Day Just Got Shorter - We know you’re busy and don’t have time for complicated software – We’ve changed that! Even your staff will enjoy using the system – No more headaches and missing data from reports so you can use your valuable time to serve more people. CharityTracker is a cloud-based, HIPAA compliant software that’s easy to use for nonprofits of all sizes. With no setup fees, hidden fees, or contracts, you can cancel anytime! Our time saving solution provides a secure way to streamline how you manage cases, record case notes & assistance, create reports, collaborate, set goals, measure outcomes, make referrals & prove your impact with change-over-time reports for your funders. We're at work in 2,200 communities! Book a free demo. Pricing starts at just $20/mo. user

Rent Manager is award-winning property management software built for residential, commercial, and short-term-stay portfolios of any size. The program’s fully customizable features include a double-entry accounting system, maintenance management capabilities, marketing integration, mobile applications, more than 450 insightful reports, and an API that integrates with the best PropTech providers on the market. Powerful enough to support large portfolios, yet flexible enough to be customized to each individual unit, Rent Manager is for companies—global enterprises and mom-and-pops—that manage all varieties of properties. Users can access their data anywhere—in the field, on an emergency maintenance call, in the office, or at home. Rent Manager offers flexible platform options including Rent Manager Online and Rent Manager Express, as well as intuitive mobile tools like rmAppSuite Pro and rmResident. Rent Manager is the one software you need to continue to grow your operation.

Domotz is an IT Infrastructure Monitoring and Management Software on a mission to provide all service providers, MSPs, integrators, and enterprises with affordable network monitoring software that enables you to work smarter, build customer loyalty, and solve problems faster than ever. Domotz enables the complete solution to cost-effectively manage and monitor your customers’ networks with a plug-and-play setup, a friendly UX, and a comprehensive feature set accessible from any desktop browser or mobile device. Monitor any network and IT infrastructure with our powerful, affordable, user-friendly network monitoring software. All the features you need to manage and monitor your IT infrastructure proactively.

Awardco is employee rewards and recognition that builds culture with custom recognition programs, incentivizes performance and participation through sales, safety, and wellness and wellbeing initiatives, and powers modern engagement strategies with the largest reward network in the world and the most customizable solution available.

Vehicle Acquisition Network (VAN) is an advanced vehicle sourcing platform built for auto dealerships that want to acquire more used inventory directly from private sellers. Rather than relying on auctions or trade-ins, VAN helps dealers identify, contact, and acquire vehicles from consumers in their local market—faster, more affordably, and at higher margins. VAN’s platform includes live FSBO listings, VIN decoding, market valuation tools, automated outreach, CRM-style lead management, and team performance tracking. The software integrates with major trade-in tools like KBB ICO and AccuTrade, and scales to support solo buyers or entire acquisition teams. For dealers who want results without adding headcount, VAN also offers a Managed Buyer program—an all-inclusive service with a dedicated buyer who handles outreach, negotiation, and appointment setting on your behalf. Vehicle Acquisition Network is trusted by hundreds of franchise and independent dealers across North America.

Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.