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About

Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization. Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data. Access all of your audience insights in a single tool, so you reach the right people with your message. Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster. See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360. Display & Video 360 has the end-to-end campaign management features you need — like creative workspaces and automated bidding — to deliver faster insights, improved collaboration, and better results.

About

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertising professionals

Audience

Advertisers, Publishers, and Brands

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.
  • We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons

  • We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.
  • The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Google
Founded: 1998
United States
marketingplatform.google.com/about/display-video-360/

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com

Alternatives

Alternatives

Google Ads

Google Ads

Google
MediaMath

MediaMath

Infillion

Categories

Categories

Video Advertising Features

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Reporting Features

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Integrations

Datahive360
Supermetrics
5X
AccessOwl
Adloox
Decentriq
Desktop.com
Eyeota
Factori
Google Analytics
Kleene
Media.net
Nexoya
Quantcast Measure
Stackpile
TapClicks
Tapper
The Moneytizer
Xandr
fraud0

Integrations

Datahive360
Supermetrics
5X
AccessOwl
Adloox
Decentriq
Desktop.com
Eyeota
Factori
Google Analytics
Kleene
Media.net
Nexoya
Quantcast Measure
Stackpile
TapClicks
Tapper
The Moneytizer
Xandr
fraud0
Claim Google Display & Video 360 and update features and information
Claim Google Display & Video 360 and update features and information
Claim Quantcast and update features and information
Claim Quantcast and update features and information