Gong vs. Unify Comparison


Gong Gong.io	Unify	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


		Related Products Fathom Fathom is an AI notetaking platform that records, transcribes, summarizes, and organizes meetings so users can stay focused on the conversation. The platform supports bot-based and bot-free capture, giving individuals and teams flexible ways to capture meeting notes. Fathom provides accurate transcripts, instant summaries, action items, follow-up details, and searchable meeting history. Users can ask questions across meetings, monitor key topics, and turn conversations into next steps for sales, customer success, marketing, and internal teams. Fathom integrates with tools such as Google Meet, Zoom, Microsoft Teams, Gmail, Slack, Salesforce, HubSpot, Notion, Asana, ChatGPT, Claude, Zapier, and public API or MCP workflows. Built for teams and individuals, Fathom helps reduce meeting admin, improve follow-through, and keep important decisions visible. 7,880 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and marketing teams identify opportunities, prioritize prospects, and engage buyers with confidence. By combining trusted company and contact intelligence with buyer intent data, trigger events, website engagement insights, and AI-powered assistance, D&B Hoovers helps organizations discover new opportunities, connect with key decision-makers, and focus on the accounts most likely to convert. 1,201 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website Aircall Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows. Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding. By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships. 1,838 Ratings Visit Website Bridge Bridge is an all-in-one LMS, skills, and talent and performance management system. The platform seamlessly integrates with existing HR tools, cutting hours of manual admin. Bridge empowers organizations to move beyond basic compliance checkboxes to create lasting and continuous upskilling that helps them stay ahead of the curve. Unlike traditional standalone LMSs, Bridge consolidates learning management, AI-powered skills mapping, and continuous performance reviews into a single ecosystem. By embedding structured 1on1 agendas, goal tracking, and career pathing into daily workflows, Bridge turns managers into coaches and drives employee-led growth. Bridge operates on a secure, scalable AWS cloud, comes with a top-rated mobile app for frontline workers, and is easy for admins and learners alike to use. 548 Ratings Visit Website QEval QEval is contact center quality assurance software that automates quality monitoring across 100% of voice, chat, and email interactions. Most call center QA teams manually sample 1 to 5% of calls. QEval replaces that with AI-powered speech analytics, automated quality scoring, and real-time compliance monitoring. Core functionality: call monitoring and evaluation, agent performance management, sentiment analysis, keyword detection, customer experience analytics, coaching workflows, gamification, and 110+ dashboards with predictive analytics. Compliance monitoring covers PCI, HIPAA, and GDPR with 98% accuracy and real-time alerts. QEval's speech analytics engine is trained on 138M+ interactions with 94% classification accuracy. The platform deploys in 30 days, not the 90 to 120 days typical of call center quality monitoring software. ISO 27001, SOC 2, PCI-DSS certified. Built by Etech Global Services for Fortune 500 contact centers in healthcare, telecom, retail, banking, and BPO. 30 Ratings Visit Website Coevera Coevera is an AI-native CRM and sales process platform for B2B sales organizations of 15 to 2,500 quota-carrying sellers — companies with a defined sales process, sales managers accountable for pipeline, and deals complex enough that consultation rather than transaction wins them. Formerly Pipeliner CRM, built since 2011 on one idea: a sales process should be visible, teachable and repeatable. Intelligence is the default state of the system, not a premium add-on. The platform is industry-agnostic; our strongest results have come from manufacturing, financial services, insurance, software, professional services, energy and mining. Sales leaders buy Coevera for a forecast they can defend. Sales operations teams buy it because it can be configured, changed and reported on without a dedicated administrator, outside consultants or a multi-year build. Reps use it because the pipeline is visual and the next step is obvious. • Voyager AI — predictive deal and pipeline guidance in context, with native MCP so Coevera data is available to the AI tools your team already uses. • Visual pipeline management — drag-and-drop pipelines, buying centers and relationship maps, so who is involved in a deal and what stage it is actually in are both visible. • Guided selling — your stages, required activities and qualification criteria enforced in the flow of work rather than in a document. • Automatizer — no-code workflow automation your own ops team builds and changes. • Reporting and forecasting built in — no BI license required, with BI Feeder exporting to Tableau, Power BI and others when your analysts want the raw data. Three editions at three price points — $85, $115 and $150 per user per month. Implementations run in weeks, not quarters. Served markets: United States, Canada, the United Kingdom, Australia, New Zealand and Europe, with English, German, Spanish and Italian as focus languages. 753 Ratings Visit Website CrankWheel Share your screen instantly while on a phone call with CrankWheel, for an engaging presentation. Send a link by text message, WhatsApp or email and the viewer can view it in any browser, on any device without installing anything. Designed for ease of use, CrankWheel is the best solution for sharing a screen with customers for business deals. CrankWheel is used to complement calls by insurance agents, mortgage advisors, solar advisors, digital agencies, educators and customer support specialists. Close deals on the first call! We show you whether they're paying attention. Over 50,000 users share their screen effortlessly with any prospect no matter their technical skill or device choice using our Chrome Extension. CrankWheel works over bad network connections, on obscure devices and old browsers. Mac, PC, iOS, Android, Internet Explorer, Blackberries - it always works! 240 Ratings Visit Website
About Gong is a leading revenue intelligence platform designed to help businesses drive predictable growth by capturing every customer interaction and turning these insights into actionable decisions. With features like Gong Forecast, Gong Engage, and Gong AI, the platform empowers teams to optimize their sales process, improve forecast accuracy, and enhance customer engagement. It integrates seamlessly with your existing tech stack, providing real-time data and analysis to fuel better decision-making across revenue teams. Gong helps organizations achieve better pipeline management and improve conversion rates with AI-powered insights.	About Drive pipeline with 10+ intent data sources, AI, and automation. Scale prospecting, personalization, and engagement in one unified workflow. An all-in-one solution for warm outbound. Unify is an all-in-one platform designed to enhance the efficiency and creativity of revenue teams by automating go-to-market strategies. It integrates over ten intent data sources, artificial intelligence, and automation to streamline prospecting, personalization, and engagement workflows. Key features include "Plays," which are automated workflows for executing repeatable strategies; "Signals," which identify real-time buying intent; and "Sequences," enabling personalized multi-channel outreach. Unify's AI capabilities assist in researching leads and crafting personalized messaging at scale, while its managed deliverability ensures effective communication. Trusted by high-growth companies like Justworks, Lattice, and OpenPhone, Unify aims to empower sales, marketing, and growth teams.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Sales and service organizations that do their selling via phone or web conference	Audience Sales, marketing, and growth teams
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing $700/month $700/month (billed annually) $1000/month (billed monthly) Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 3.5 / 5 design 5.0 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros The easy way I can find a call makes it very feasible to use this platform, since when I want to remember or listen to past conversations, I only have to enter the keywords that I remember that occurred within a call-in order to locate a conversation. specific within so many calls that I make daily. The implementation of this platform has been easy, and I have not had to configure almost any difficult parameters, so it has been easy for me to manage its functions successfully from the first time. This platform is also feasible when working as a team and you have to analyze the conversations that another team member has had with a client and find out what the objectives that this client wanted to achieve with the company where I work were, so there is no excuse for missing information about clients and their needs, plus I can obtain data on future calls with clients. I have a space where I can create training for new users regarding my work area, which in this case is sales. I have a track record of all the simulation of the calls made by the users that I have personally trained, and the interface keeps me up to date with all the updates of the people whom I am training. On the part of the user I am training, I have gone through the same situation where I was trained by the administrators in charge at the time and I can say that it has been wonderful how this platform is created, it prepares one to be able to carry out a better analysis time to make sales and also be able to apply the best techniques to make agreements efficiently, being able to generate good experiences and agreements with customers. * Gong works very well with all the integrations with the platforms where voice or video calls can be made. Despite the fact that certain platforms have transcriptions included, such as Zoom, it is not as intuitive or easy to use, nor does it make transcriptions as accurate as Gong does. This has saved me a lot of time as I don't have to listen to a recorded call at the speed with which it was made but can just skip when they talk or say something important that this platform has highlighted. Thus, being able to optimize my workflow since I can navigate and search for specific sections that are of interest and usefulness to me in each transcription. * The use of this platform in general terms I can say that it has been very easy, I did not have to struggle to understand how Gong worked and provided solutions for calls. In addition, it was easy to be able to connect all the communication platforms to have the best work performance in looking for solutions according to the words analyzed by this platform. An example of this is when I use Slack with Gong where word tagging works on both platforms, thus being able to work better as a team when I'm not inside Gong and someone from the team tags me in a call. * Gong identifies words well including questions, is very efficient in understanding the context of each conversation and suggests certain actions to take when I have conversations with a customer. This platform has made it possible to improve relations with clients and improve conversations that allow solutions to be provided instantly within a call, since it helps train the team to be more efficient each time they have contact with a client. º It is very fascinating to be able to have a search engine to find calls more easily, it is useful when you have a lot of calls that have not been classified or simply everything is saturated. The simplicity is very nice since I only have to enter words to be able to find a specific call more easily. º It is very useful to be able to have the transcripts of the calls so that I can use the search engine in case I need it when I want to find a specific call. In addition, transcribing a call makes it easier to know what happened during the recorded calls without necessarily having to listen to all the calls, just take a visit and understand how everything went thanks to the recordings and transcripts. º The implementation within the company was very practical since for me and all the employees it was very intuitive to integrate this platform with the sales department to speed it up. It was very relieving not having to go through great learning processes, being able to subtract work time when a new employee does not know about this type of platform, thus being able to automate sales is automated and put into practice. º I like having the possibility to go back in the calls and also control the speed in which it is reproduced, thus being able to have more control in the revisions in case I do not want to read the transcriptions made automatically with Gong. º It is practical to be able to have recommendations of everything that can be automated, this is practical to be able to make everything easier in the calls that are made with the clients and the revisions that are made to be able to monitor the quality of the conversation that the employee has adding also with the qualifications obtained with the KPI's. #1- It helps to collect useful information to boost our sales. #2- Easy to configure with CRM. #3- Help manage client issues in real-time. With instant feedback. Cons I would love for all calls to be automatically recorded without having to interrupt a conversation for not remembering when I'm not Gonging before starting a call, so it's annoying and I waste a bit of time needing to check that everything is working properly . I would also like that when Gong is starting a recording it is not a distraction since it occupies a certain area of the screen that becomes annoying and also generates a noise at the beginning that even the person with whom I am having a meeting realizes that something is being recorded, which is not only annoying, but also embarrassing. I don't want to say that it doesn't integrate well with the other platforms, but rather that it should integrate more with the meeting applications where Gong is automatically launched without having to do that process manually anymore, just to have to perform the analysis of the conversation calmly without having to I don't have to worry about missing an important part of the conversation because I didn't cast Gong on time. The training that Gong has for new users is not as complete as it seems, I have even attended their seminars and they have not had a great impact on how I should implement this platform in my work environment to generate more sales through the automatic analysis of the meetings with clients, so I have been able to receive better training on this platform through external courses or online tutorials to get more out of Gong tools. I know that this platform only provides the service that it is offering and that it is not obliged to explain in detail how to have a better performance, but in most of the platforms that I manage they have an assisted and deep training that allows any user to easily learn how each of its features works. Therefore, it would not hurt to improve this service, if it is possible to include them in the payment plans to have better assistance in terms of having better training in the correct use of this platform. * English is the language that this platform focuses on the most, so it limits companies or individuals who do not handle the language well from having problems with the implementation of Gong. I want to say that the problem that it handles with languages is extremely serious, especially when it comes to carrying out an analysis for clients that speak languages other than English, since with this problem this platform does not work correctly in other languages, so that can cause confusion in the results that are thrown by those who analyze a conversation that was had with a client of a foreign language. Despite the fact that this platform claims to handle a large number of languages, this does not mean that it handles them correctly since there are many that need to be polished with languages that are not English. * Some transcriptions do not hit the nail on the head, this function is very good to go beyond what the client wants to say. However, I think that certain aspects of the transcriptions still need to be improved as there are words that are misplaced, and I have to listen to the original audio to realize what the client was really trying to tell me. I know that achieving a good transcription can be difficult but not impossible since I have tried the transcription on my iPhone by placing the audio with transition errors in Gong and it turned out that a cleaner and clearer transcription can be made on my phone, I even did it on an Android phone which isn't perfect either, but he still managed to hit words that Gong couldn't detect. So, a little more work is needed because there may be words that one is missing and then the client is not well understood. * The mobile app allows me to listen to calls on the go, but it has too many bugs that are more problems than benefits of using Gong on my mobile phone. On Android it tends to crash the app as it seems to overload the more, I use it. I also have problems with the playlists because if I open them from another application such as email or WhatsApp message it just redirects me to the browser version and not directly to the application, this is annoying because it does not have the same performance and fluidity use Gong from the mobile browser than from the application itself. º The transcripts are not accurate, this generates a bit of confusion when it comes to understanding what this platform is trying to say. This means that we always have a staff to validate all the information that Gong is providing, since without this there would always be confusion due to how deficient the automatic transcriptions that this platform sometimes has. º I have a problem with the recordings of the calls, I like that they are configured automatically, without the need for me to select to record the calls, but I realize that when I go to review the recordings the voice of the Gong is repeated, as if it was an echo. This is a bit annoying since reviewing the recordings I cannot concentrate on what the other person is saying since the echo makes it difficult to understand the communication that took place with this platform. º It would be nice if the listening options were improved when being on the call, I would like it to have noise elimination so as not to record the parts where the client is breathing but only when he is speaking, this avoids annoying noises. Also, as I said before, the Gong echo is annoying, so I would like it to have the ability to eliminate echoes both for the client and for this platform and thus have a clean recording when obtaining those audios for the audit. º I would like it to have KPIs with which to measure the performance of different aspects and thus be able to make decisions regarding those results obtained in order to improve the aspects that are failing in relation to the scores obtained. º Could improve the classification system of the call records, sometimes it is difficult to have all that badly accommodated when wanting to determine what the call that the clients have made was for. Another thing is the way to use this function to make it easier as it is sometimes confusing for new users. #1- We had an overall positive experience with it.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Gong.io Founded: 2015 United States gong.io	Company Information Unify Founded: 2023 United States www.unifygtm.com
Alternatives QEval Etech Global Services	Alternatives Amplemarket
Fathom Fathom.ai	Metaflow AI
CallFinder	Pancake
Jiminny	ZoomInfo
SalesKen View All	Apollo Apollo.io View All
Categories AI GTM Supported AI Meeting Assistants Supported AI Sales Assistants Supported AI Sales Tools Supported Call Monitoring Supported Call Recording Supported Conversation Intelligence Supported Go-To-Market Supported Inside Sales Supported Revenue Intelligence Supported Revenue Operations Supported Sales Coaching Supported Sales Enablement Supported Sales Forecasting Supported Sales Training Supported	Categories Account-Based Orchestration Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Assistants Supported AI Sales Tools Supported Buyer Intent Supported Cold Email Supported Email Personalization Supported Go-To-Market Supported Lead Intelligence Supported Personalization Supported Revenue Intelligence Supported Revenue Operations Supported Sales Acceleration Supported Sales Engagement Supported Sales Intelligence Supported Sales Prospecting Supported
Revenue Intelligence Features Actionable Insights Supported Alerts / Notifications Supported Call Scoring Supported Conversation Intelligence Supported CRM Interactions Supported Dashboard Supported Email/Message Interactions Supported Market Intelligence Supported Phone Call Interactions Supported Pipeline Visibility Supported Sales Coaching Supported Video Call Interactions Supported Show More Features Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Supported Event Triggered Recording Supported File Transfer Supported Instant Retrieval Supported On-Demand Recording Supported Recording Bookmarking Supported Scheduled Recording Supported Screen Activity Recording Supported Video Call Recording Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Slack Supported Zapier Supported 5X Supported Accord Supported Computer by DevRev Supported Flowla Supported Four/Four Supported Genesys Cloud CX Supported Kadabra Supported LearnUpon Supported Microsoft Dynamics 365 Supported Salesloft Supported Showpad Coach Supported Truto Supported Ytel Supported Zoom Rooms Supported trumpet Supported Show More Integrations View All 193 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported Salesforce Supported Slack Supported Zapier Supported 5X Not Supported Accord Not Supported Computer by DevRev Not Supported Flowla Not Supported Four/Four Not Supported Genesys Cloud CX Not Supported Kadabra Not Supported LearnUpon Not Supported Microsoft Dynamics 365 Not Supported Salesloft Not Supported Showpad Coach Not Supported Truto Not Supported Ytel Not Supported Zoom Rooms Not Supported trumpet Not Supported Show More Integrations View All 13 Integrations
Claim Gong and update features and information Claim Gong and update features and information	Claim Unify and update features and information Claim Unify and update features and information