GPS EnterpriseAnalytic Partners
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About
Analytic Partners delivers a unified commercial analytics platform, GPS Enterprise (GPS‑E), that integrates marketing, sales, financial, operational, and external data to produce a holistic, actionable view of business performance. It uses a proprietary intelligence layer called ROI Genome, drawing on over 25 years of cross-industry data and analytics experience to reveal the true drivers behind growth and to uncover revenue opportunities beyond marketing. With GPS-E, companies can build always-on, adaptive models that go beyond traditional Marketing Mix Modeling (MMM) by incorporating non-marketing variables such as competitive actions, customer trends, macroeconomic factors, and operational inputs, recognizing that a large portion of growth often comes from outside just advertising spend. It features streamlined data orchestration via a module called ADAPTA to automate data ingestion, validation, and standardization across agencies and business units.
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About
The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. TrafficGuard estimates that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just spend and strategy, but also the way marketing is measured. Reach your consumers more effectively by understanding how they interact at every touchpoint across online and offline channels. Use advanced analytics to measure and optimize key performance indicators (KPIs) like campaign performance, engagement, and sales. Leverage insights and campaign recommendations to make the best decisions on your media mix, budget, creative rotation, brand-building efforts, and long-range planning. Optimize our total media investment towards business metrics, including brand consideration, demand generation and sales.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies, enterprise marketers, analysts, and finance teams seeking a solution to measure and optimize marketing, operations, and financial performance
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Audience
Brands and companies in need of a marketing measurement and optimization solution to make their campaign more profitable
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAnalytic Partners
Founded: 2000
United States
analyticpartners.com/platform/
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Company InformationMarketing Evolution
Founded: 2000
United States
www.marketingevolution.com
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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