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About

If you're like many businesses, your CRM system doesn't show you the source of your web leads. This could be causing you to spend a big chunk of your marketing budget on low-quality leads that don't convert. It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated. Measure the actual dollar value of each campaign and channel. Track the first-click channel, the last-click channel and all the channels in between. Invest only in channels that actually drive sales.

About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies looking for an CRM and Google Analytics Integration solution

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$97 per month
Billed annually
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

GA Connector
Ukraine
gaconnector.com

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Integration Supported

Categories

Media Planning Supported

Integrations

Apptivo Supported
Freshsales Supported
Google Analytics Supported
Gravity Forms Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
InStream CRM Supported
Infor CRM Supported
Insightly Supported
Kommo Supported
NetSuite CRM Supported
Nimble Supported
Odoo Supported
Oracle Sales Supported
Pipedrive Supported
Salesboom CRM Supported
SuiteCRM Supported
Teamleader Supported
Vtiger CRM Supported
Zoho CRM Supported

Integrations

Apptivo Not Supported
Freshsales Not Supported
Google Analytics Not Supported
Gravity Forms Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
InStream CRM Not Supported
Infor CRM Not Supported
Insightly Not Supported
Kommo Not Supported
NetSuite CRM Not Supported
Nimble Not Supported
Odoo Not Supported
Oracle Sales Not Supported
Pipedrive Not Supported
Salesboom CRM Not Supported
SuiteCRM Not Supported
Teamleader Not Supported
Vtiger CRM Not Supported
Zoho CRM Not Supported
Claim GA Connector and update features and information
Claim GA Connector and update features and information
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Claim LiftLab and update features and information