Related Products
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About
If you're like many businesses, your CRM system doesn't show you the source of your web leads. This could be causing you to spend a big chunk of your marketing budget on low-quality leads that don't convert. It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated. Measure the actual dollar value of each campaign and channel. Track the first-click channel, the last-click channel and all the channels in between. Invest only in channels that actually drive sales.
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies looking for an CRM and Google Analytics Integration solution
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$97 per month
Billed annually
Free Version
Not Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationGA Connector
Ukraine
gaconnector.com
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Agile CRM
Supported
Bitrix24
Supported
Calendly
Supported
Formstack
Supported
Freshsales
Supported
Infor CRM
Supported
Insightly
Supported
NetSuite CRM
Supported
Odoo
Supported
Oracle Sales
Supported
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Integrations
Agile CRM
Not Supported
Bitrix24
Not Supported
Calendly
Not Supported
Formstack
Not Supported
Freshsales
Not Supported
Infor CRM
Not Supported
Insightly
Not Supported
NetSuite CRM
Not Supported
Odoo
Not Supported
Oracle Sales
Not Supported
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