G2 vs. TrustRadius Comparison


G2 G2.com	TrustRadius HG Insights	+	+
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		Related Products Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,194 Ratings Visit Website CTM CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes. 939 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,400 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. 869 Ratings Visit Website Summ Summ (formerly Crypto Tax Calculator) is an advanced crypto & equities tax platform that simplifies tracking and reporting across all your brokers, exchanges, wallets, and DeFi activity. With support for over 3,500 integrations, Summ imports your full transaction history and automatically generates audit-ready reports built to align with IRS tax guidelines. Users can review trades, identify tax-saving opportunities, and download accountant-approved forms including 8949, 1040, capital gains summaries, and more. Summ's portfolio tracker provides real-time PnL, tax liability insights, and accurate pricing for over 300,000 cryptocurrencies & shares. With a 4.6/5 Trustpilot rating and seamless TurboTax integration, Summ makes crypto tax filing stress-free for both casual traders and professionals. Designed for speed, accuracy, and compliance, Summ gives users total confidence at tax time. 878 Ratings Visit Website ServoDesk Award winning, easy to use Help Desk software for service departments challenged to do more with less. ServoDesk delivers flexible solutions for all support teams regardless of size incorporating AI. - Manage multiple data channels from one easy to use interface. - Roles based access to tickets. - Email integration with automated ticket creation and acknowledgements. - Feature rich reporting tool and dynamic dashboards. - Customer Portal theme-able by Department / Customer organization. - Powerful but simple to create business rules and workflows to drive automation. Not to mention our market leading support, don't waste time reviewing thousands of documents online give us a call. 25 Ratings Visit Website SMS Storetraffic Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service. 132 Ratings Visit Website Zendesk Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide. 8,478 Ratings Visit Website CrankWheel Share your screen instantly while on a phone call with CrankWheel, for an engaging presentation. Send a link by text message, WhatsApp or email and the viewer can view it in any browser, on any device without installing anything. Designed for ease of use, CrankWheel is the best solution for sharing a screen with customers for business deals. CrankWheel is used to complement calls by insurance agents, mortgage advisors, solar advisors, digital agencies, educators and customer support specialists. Close deals on the first call! We show you whether they're paying attention. Over 50,000 users share their screen effortlessly with any prospect no matter their technical skill or device choice using our Chrome Extension. CrankWheel works over bad network connections, on obscure devices and old browsers. Mac, PC, iOS, Android, Internet Explorer, Blackberries - it always works! 240 Ratings Visit Website EcholoN EcholoN is a flexible platform for IT Service Management (ITSM), Enterprise Service Management (ESM), Service Desk, Help Desk, Customer Service and Field Service Management. Its integrated Enterprise Application Framework enables organizations to configure workflows, forms, data structures and roles and to build individual business applications on the same platform. 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About G2 (formerly G2 Crowd, also known as G2.com) is a platform that provides user-generated reviews and comparisons for software and services across various categories, including CRM, marketing, and project management. It enables users to explore product ratings, compare options, and gain insights based on feedback from verified users. G2 also offers reports, such as the Grid® Reports, to highlight trends and performance in different software markets. Designed to assist businesses and professionals in evaluating technology solutions, G2 serves as a resource for making informed decisions about software and services.	About TrustRadius is a B2B technology decisioning and buyer intelligence platform that helps buyers research, compare, and evaluate business software using detailed product information and verified customer reviews. Every reviewer is verified and reviews are vetted, providing buyers with peer feedback to support technology purchasing decisions. For technology vendors, TrustRadius provides tools for collecting in-depth customer reviews, building brand preference, generating demand, and identifying in-market buyers. Its downstream intent data identifies accounts researching a vendor, its competitors, and relevant software categories, including activities such as reviewing pricing and comparing products. Vendors can activate these signals for ABM, sales prioritization, competitive campaigns, pipeline generation, upselling, and customer retention. TrustRadius also offers intent-driven leads, customer voice tools, content licensing, and GEO monitoring for measuring product visibility.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience People and businesses that want to evaluate technology products like software and services or businesses that want to generate leads for their software or service	Audience Business technology buyers researching and comparing software, as well as B2B technology vendors, marketing teams, demand generation teams, ABM professionals, sales organizations, RevOps teams, and customer success teams seeking customer reviews, buyer intent, customer voice, in-market leads, and AI-search visibility
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing No information available. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 2.8 / 5 ease 3.4 / 5 features 3.1 / 5 design 2.9 / 5 support 2.4 / 5 Read all reviews	Reviews/Ratings Overall 3.5 / 5 ease 4.2 / 5 features 3.5 / 5 design 4.0 / 5 support 3.3 / 5 Read all reviews
Pros & Cons from Real Users Pros There are none that I can figure out. The free version, where you could get better value than investing a bomb as an SMB and dealing with their pathetic service. I use G2, along with SourceForge, to obtain qualify recommendations for software selections I need to make for my business. G2 is super helpful for this purpose. I have done 3 reviews on total for surveys for G2 that market to give honest feedback and proof with photos of your account and how you’ve used a certain app or company’s product for years. I have done everything honestly and submitted everything wasting about 10-15 per survey NOT INCLUDING ALSO THE AFTER CUSTOMER REVIEW SURVEY FOR ANOTHER FEW MINUTES to only be told later they will not give the gift card. It has detailed reviews of many softwares and helps users in determining which would best fit their needs. Cons I can't login/setup account because their validation process doesn't take into account time delays due to email spam filters Zero value add, zero customer experience. Didn't meet their SLAs and didn't bother to compensate for lost time and money of the customer. The technology with G2 is more flashy than SourceForge, but it leads to more bugs and less reliability than SourceForge. Everything is lies and deceit with this company. No gift card is provide do have tried this a few times over a course of two years once in a while submitting survey reviews and patiently waiting for my gift card. I only review honest company products I used for a year or two and how it’s implemented in my business work or in school during college and none ever gets a gift card after saying it will. This customer service you contact afterwards to help on contact us just ignores you after they ask you to complain I have two proof of these emails from tech customer support that NEVER HELPS! 5 people I know at work also told me G2 is a scam and they’ve never got gift cards after the reviews! They need to be shut down The site is not very user friendly, and the reviews are very selective	Pros & Cons from Real Users Pros TrustRadius is a good source to find out best suitable business software and tools and buyers get a clear and detailed insights about the products through real users experience based reviews, which make the tech buying decision easy. Detailed review process with lots of queries Good clean website interface Lots of genuine reviews via Linked In profiles Good customer service with regular mail notifications Decent User Interface. Large catalog of software reviews. Reviews are elaborated & moderated. Verified users via LinkedIn. B2B insights for buyers. Not much to like. I guess the color scheme of the website is nice. Cons Listings are limited and review sources data is not so big as other similar services as SourceForge and others have. Very less review invites Too strict moderation, asks a lot of details Customer service can be more responsive. Many reviews are unoriginal & often irrelevant. They miscategorized our product and allowed it to collect reviews and ratings in the wrong category. Then once we notified them that our product was miscategorized, weeks passed and they still did not move our product into the correct category as of the time of this review, even though they said they would look into it. Their vendor dashboard isn't very intuitive either. Hard to tell if your changes have saved or not.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information G2.com Founded: 2012 United States g2.com	Company Information HG Insights Founded: 2012 United States trustradius.com
Alternatives Cleo Integration Cloud Cleo	Alternatives REVIEWS.io
REVIEWS.io	Crozdesk
Crozdesk	G2 G2.com
Feedaty Zoorate	HG Insights Contextual Intelligence Platform HG Insights
BigCentral BQool View All	ActivTrak Birch Grove Software View All
Categories Review Management Supported	Categories Review Management Supported
Review Management Features Campaign Management Supported Dashboard Supported Negative Feedback Management Supported Response Management Supported Review Monitoring Supported Review Notification Supported Review Request Supported Sentiment Analysis Not Supported Social Sharing Supported White Label Not Supported	Review Management Features Campaign Management Not Supported Dashboard Supported Negative Feedback Management Not Supported Response Management Supported Review Monitoring Supported Review Notification Supported Review Request Not Supported Sentiment Analysis Not Supported Social Sharing Supported White Label Not Supported
Integrations Clay Supported Influitive Supported Prodsight Supported Retamo Supported Reviewshake Supported Xoxoday Supported AppAds Supported BigIdeasDB Supported Koala Supported LeanData Supported Peerbound Supported Raylu Supported Scoro Supported Senja Supported Shapo Supported Stackreaction Supported Supermetrics Supported TrustLoop Supported WiserReview Supported Show More Integrations View All 62 Integrations	Integrations Clay Supported Influitive Supported Prodsight Supported Retamo Supported Reviewshake Supported Xoxoday Supported AppAds Not Supported BigIdeasDB Not Supported Koala Not Supported LeanData Not Supported Peerbound Not Supported Raylu Not Supported Scoro Not Supported Senja Not Supported Shapo Not Supported Stackreaction Not Supported Supermetrics Not Supported TrustLoop Not Supported WiserReview Not Supported Show More Integrations View All 13 Integrations
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