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About

FraudScore is an independent anti-fraud solution developed by a team of ad fraud experts, data scientists and digital marketers. FraudScore is trusted by the industry leaders since 2016 and it works with both mobile and desktop traffic, providing protection against ad fraud in all its forms. Instead of a black-and-white verdict — “fraud” or “not fraud” — FraudScore applies a so-called “fraud score” method. Each install or conversion, channel, traffic source, offer, etc… gets a specific fraud score — an evaluation that shows the probability and severity of ad fraud, with a deep and detailed explanation of fraud patterns found. This unique approach gives clients a reliable way to build strong fraud cases and explain their position for every incident, while also allowing room for negotiations. FraudScore provides full-stack platform for detecting ad fraud on every stage of ad funnel - from prebid requests, impressions and clicks analysis to installs, conversion and events scoring.

About

ImpersonAlly is an AI-driven ad fraud protection and brand safety software that uncovers and eliminates impersonation fraud, affiliate hijacking, phishing scams, deceptive ads, trademark infringements, and other malicious activity that harms a brand’s reputation and ad performance. It gives businesses a full overview of when, where, and how fraudsters impersonate their brand and reveals the costs of these attacks, helping reduce wasted spend and protect customers from deception. AI agents trace complex redirects and extract affiliate IDs to identify the real identity of fraudsters, and the system helps decrease cost-per-click by removing non-legitimate participants from auctions. It stops manipulative messages, phishing redirects, and unauthorized bidding on branded keywords while monitoring fraud in real time across geographies, devices, and ad networks. ImpersonAlly supports extensive keyword tracking without fixed limits and automates detection and takedown workflows.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Affiliate Agencies, Direct Advertisers, Mobile Developers, Ad Networks, Marketing Agencies

Audience

Marketing, brand protection, and performance teams at businesses that need real-time AI-powered tools to detect, stop, and prevent ad fraud and brand impersonation across digital channels

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$290 per month
Different rates for Clicks, Installs and Conversions.
Personal rates for mobile developers.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Super effective and easy to set up; Good communications with the team and support. They helped us set the integration, and managed to find a solution for our special requests; Free option to invite our partners to reports - nice bonus!

Cons

  • Had to make a special request for our integration. Done on time)

Pros & Cons from Real Users

Pros

  • It gives us a clear view of where our brand may be getting misused across search. For a financial brand, even one misleading ad or fake page can affect customer trust, so being able to find these cases quickly is very useful.

Cons

  • Would be helpful to have more ready-made reports for sharing findings with senior stakeholders. The information is there, but the summaries could be more customizable.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

FraudScore
Founded: 2016
Spain
www.fraudscore.ai

Company Information

ImpersonAlly
Founded: 2024
United Kingdom
impersonally.io

Alternatives

HUMAN Ad Fraud Defense

HUMAN Ad Fraud Defense

HUMAN Security

Alternatives

ChainPatrol

ChainPatrol

ChainPatrol Inc.
mFaaS

mFaaS

mTraction
SILA

SILA

Gustafsson Cyber Group Ltd

Categories

Ad Fraud Detection Supported
Click Fraud Supported
Fraud Detection Supported

Categories

Ad Fraud Detection Supported
Brand Protection Supported
Click Fraud Supported

Click Fraud Features

Account Alerts Supported
Activity Monitoring Supported
IP Address Monitoring Supported
IP Blocking Supported
Keyword Tracking Supported
Refund Management Not Supported
Risk Assessment Not Supported
Time on Site Tracking Not Supported

Fraud Detection Features

Access Security Management Not Supported
Check Fraud Monitoring Supported
Custom Fraud Parameters Supported
For Banking Supported
For Crypto Supported
For eCommerce Supported
For Insurance Industry Not Supported
Internal Fraud Monitoring Not Supported
Investigator Notes Not Supported
Pattern Recognition Not Supported
Transaction Approval Not Supported

Click Fraud Features

Account Alerts Not Supported
Activity Monitoring Supported
IP Address Monitoring Not Supported
IP Blocking Not Supported
Keyword Tracking Not Supported
Refund Management Not Supported
Risk Assessment Supported
Time on Site Tracking Not Supported

Brand Protection Features

Case Management Not Supported
Domain Monitoring Supported
Investigation Management Not Supported
Marketplace Monitoring Not Supported
Mobile App Monitoring Not Supported
Paid Search Monitoring Supported
Prioritization Not Supported
Social Media Monitoring Supported

Integrations

FlashClick Supported
Google Ads Not Supported

Integrations

FlashClick Not Supported
Google Ads Supported
Claim FraudScore and update features and information
Claim FraudScore and update features and information
Claim ImpersonAlly and update features and information
Claim ImpersonAlly and update features and information