Robyn

Robyn

Meta
+
+

Related Products

  • Klaviyo
    4,977 Ratings
    Visit Website
  • CampaignTrackly
    57 Ratings
    Visit Website
  • CallTrackingMetrics
    928 Ratings
    Visit Website
  • Triple Whale
    485 Ratings
    Visit Website
  • Evertune
    1 Rating
    Visit Website
  • Semrush
    6,303 Ratings
    Visit Website
  • EventsAir
    94 Ratings
    Visit Website
  • CompUp
    66 Ratings
    Visit Website
  • eBuyerAssist
    113 Ratings
    Visit Website
  • MikMak
    84 Ratings
    Visit Website

About

Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketers

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$299
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Forvio
Founded: 2021
Slovakia
www.forvio.com

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUEâ„¢

Categories

Categories

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel

Integrations

Facebook
Facebook Ads
Instagram Ads
Meta Pixel
Claim Forvio and update features and information
Claim Forvio and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information