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About

Formula Foundry is a spreadsheet formula editor add-on for Google Sheets and Microsoft Excel. It opens long formulas in a multiline editor with syntax highlighting, auto-indentation, error checking, multiple tabs, and dark mode, providing a code-editor-style workspace alongside the spreadsheet. Users can define reusable global variables to replace repeated constants and save formulas in a snippet library. The Business plan supports sharing snippets with a team. An AI assistant can generate formulas from plain-language requests, explain formulas, and help diagnose errors. A formula translator converts between Excel and Google Sheets syntax and flags functions that may not translate. Formula Foundry is designed for spreadsheet users and analysts working with complex or frequently reused formulas, including people in data, finance, operations, and marketing. It is offered for Google Sheets and Microsoft Excel, with a free plan and paid options for individual and team use.

About

Hopted helps Amazon sellers, vendors and agencies reduce repetitive report downloads, CSV merging and catalog editing in Google Sheets. Connect Amazon Seller Central, Vendor Central and Amazon Ads, schedule imports from 70+ reports, and combine selected data across linked accounts and marketplaces. Use familiar spreadsheet formulas, filters and charts to analyze sales, inventory, fees and advertising. Hopted Writebacks lets you import current Amazon data, edit supported fields in Sheets, review before-and-after changes, and submit updates to linked accounts and marketplaces. Selected-field updates reduce flat-file preparation and repeated marketplace editing. Available fields depend on the account and report; Amazon processes submitted changes. Install the Hopted browser extension and configure your accounts and Syncs. A 7-day trial is available without a credit card. Paid add-ons cover usage and settings beyond the base plan.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Audience

Data, finance, operations, and marketing analysts who maintain spreadsheet models; freelancers, small businesses, and teams.

Audience

Amazon sellers, vendors, brands and agencies using Google Sheets for reporting and bulk catalog operations

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$15
Pro is $15 per user/month, billed annually. A free plan and paid individual and team plans are offered; the Business plan includes shared team snippets.
Free Version Supported
Free Trial Not Supported

Pricing

$33/month
Hopted Platform: $33/month or €29/month. Includes 70+ Amazon reports, daily automatic refresh, 2 total linked Amazon accounts, 2 active Syncs, 1 admin, pre-made templates and the first 1,000 successful Writeback row edits (one-time allowance). Additional accounts, Syncs, seats, faster refresh and recurring Writeback allowances are paid add-ons. A 7-day trial is available without a credit card.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Honestly, Hopted has been a total lifesaver for my Amazon business. Before this, I was wasting hours every week downloading CVSs and trying to manually merge sales and FBA fees in a spreadsheet. Now, I just open my Google sheet and the data is already there, updated in real-time. It just makes profit tracking and forecasting so much less painful.
  • Hopted makes managing my Amazon account a breeze. I love that I can get all of my store data into a google sheet easily and cost effectively. The data is real time from Amazon and the refreshes never fail. Their support is also amazing and is able to email me back to answer any question I have within 24 hours. I've been very impressed with them.

Cons

  • The only small thing is that when you start pulling massive amounts of historical data, the initial connection can take a little while. But once it's up and running and on its scheduled sync, it’s flawless.
  • All of the limitations that I have seen with Hopted are due to Google Sheets (lagging) because I reference the data into so many other sheets since the data is so valuable.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Xerx
Founded: 2022
Austria
www.formulafoundry.io

Company Information

Hopted
Founded: 2023
Latvia
www.hopted.com

Alternatives

No Alternatives

Alternatives

Categories

Spreadsheet Supported

Categories

B2B eCommerce Supported
Data Management Supported
eCommerce Supported
eCommerce Tools Supported
Spreadsheet Supported

Spreadsheet Features

Analytics Supported
Audit Trail Not Supported
Calculators Supported
Charting Supported
Multi-User Collaboration Supported
Templates Supported

Amazon Seller Tools Features

A/B Testing Not Supported
Alerts / Notifications Supported
Analytics / Reporting Supported
Campaign Management Supported
Competitor Analysis Not Supported
Content Management / Optimization Supported
Conversion / ROI Tracking Supported
Customer Data Management Not Supported
Email Marketing Not Supported
Feedback Management Not Supported
Inventory Management Supported
Keyword Tracking / Research Not Supported
Order Management Not Supported
PPC Ads Management Supported
Price Optimization Not Supported
Rank Optimization Not Supported
Refund Management Not Supported
Review Management Not Supported
Sales Tracking / Analysis Supported
Shipping Management Not Supported
Trend Analysis Supported

Data Management Features

Customer Data Not Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Not Supported
Data Quality Control Not Supported
Data Security Not Supported
Information Governance Not Supported
Master Data Management Not Supported
Match & Merge Supported

Document Management Features

Access Controls Not Supported
Archiving & Retention Not Supported
Collaboration Tools Supported
Compliance Tracking Not Supported
Document Archiving Not Supported
Document Assembly Not Supported
Document Capture Not Supported
Document Conversion Not Supported
Document Delivery Not Supported
Document Indexing Not Supported
Document Retention Not Supported
Electronic Signature Not Supported
Email Management Not Supported
File Recovery Not Supported
File Type Conversion Not Supported
Forms Management Not Supported
Full Text Search Not Supported
Offline Access Not Supported
Optical Character Recognition Not Supported
Print Management Not Supported
Version Control Not Supported

eCommerce Features

Catalog Management Supported
Channel Management Supported
CRM Not Supported
Customer Accounts Not Supported
Data Security Not Supported
Email Marketing Not Supported
Inventory Management Supported
Kitting Not Supported
Loyalty Program Not Supported
Mobile Access Not Supported
Multi-Store Management Supported
Order Management Not Supported
Product Configurator Not Supported
Promotions Management Not Supported
Returns Management Not Supported
Reviews Management Not Supported
SEO Management Not Supported
Shopping Cart Not Supported
Templates Not Supported

Integrations

Google Sheets Supported
Amazon Not Supported
Amazon Ads Not Supported
Amazon Seller Central Not Supported
Microsoft Excel Supported

Integrations

Google Sheets Supported
Amazon Supported
Amazon Ads Supported
Amazon Seller Central Supported
Microsoft Excel Not Supported
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