FatAds vs. Valueimpression Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Servers.com by Nexcess provides hybrid bare metal cloud infrastructure designed to help businesses scale, customize, and manage their server environments from a unified platform. The company offers a range of solutions including Scalable Bare Metal, Enterprise Bare Metal, AI Compute, and Managed Kubernetes to support diverse workload requirements. Its global network of strategically located data centers helps organizations reduce latency and improve performance for users around the world. Servers.com serves industries such as gaming, fintech, adtech, streaming, SaaS, iGaming, and Web3, delivering reliable infrastructure tailored to each sector's needs. The platform combines dedicated bare metal resources with flexible deployment options to help businesses balance performance, scalability, and cost. With high-performance networking, resource isolation, and global connectivity, Servers.com enables organizations to support mission-critical applications and demanding workloads.

Kevel (previously Adzerk) gives you the APIs needed to quickly build your own fully-customized ad server for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Our award-winning platform handles over three billion API requests each day, and it’s helped industry leaders like Yelp and Ticketmaster shorten their build times by more than 90%.

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

Athena delivers an AI-powered concealed weapons detection system and entryway security platform for hospitals, K–12 schools, casinos, places of worship, and government buildings across the U.S. The Apollo 500 walk-through weapons detection system enables fast, frictionless screening to detect concealed weapons without slowing foot traffic. Designed for healthcare, Athena offers the first Ambulance Bay WDS to screen stretcher patients, plus secondary screening for bags and lower extremities. Its AI-assisted baggage X-ray scanner uses an intuitive iPad interface for improved threat detection. Athena’s visitor management system integrates with EPIC, connecting identity and screening data in real time. All solutions unify into one platform with centralized monitoring, DHS-aligned compliance, enterprise reporting, and optional telepresence and AR alert glasses for real-time response, supporting CA AB 2975 readiness.

cside is a browser-layer security platform that gives you visibility for every visitor, human or agentic. Security, fraud prevention, privacy and compliance, all from a single script. Unlike traditional WAFs and server-side security tools, cside operates directly in the browser environment, monitoring every third-party script loaded on your pages in real time. This means threats that bypass your backend defences are caught at the point of execution. What cside does: Script Monitoring and Control: cside inventories, monitors, and enforces policy on every third-party JavaScript tag running on your site. 100% session coverage, no sampling. Every script. Every page load. Detect supply chain attacks, shadow scripts, and unauthorised tag injections before they reach your customers. PCI DSS 4.0.1 Compliance: cside is the fastest path to meeting PCI DSS 4.0.1 requirements 6.4.3 and 11.6.1. Automated script authorisation, tamper detection, and continuous monitoring satisfy QSA requirements without manual effort. Validated by VikingCloud. Device Intelligence: Persistent, privacy-safe device intelligence using 102+ signals and 40+ hashed attributes. 99.7% fingerprint accuracy enables fraud prevention, bot detection, and session continuity across logins, checkouts, and account actions. AI Agent and Bot Detection: Identify and classify AI crawlers, headless browsers, and automated agents interacting with your site. Protect pricing data, inventory, and content from scraping and abuse. Chargeback Evidence: Capture cryptographically verifiable session evidence at checkout to dispute fraudulent chargebacks. Reduce dispute losses without adding friction to genuine customers. Who uses cside: E-commerce retailers, payment service providers, digital agencies, travel and hospitality platforms, iGaming and betting operators, financial services firms, and SaaS companies managing PCI compliance, fraud risk, and client-side attack surface across high-traffic web environments. Deployment: One-line script tag. No proxy. No latency impact. Up and running in under 5 minutes. SOC 2 Type II certified. PCI SAQ-D validated.

AddSearch is a unified search, AI-answers, and conversational-AI platform used by 1,800+ organizations. Three layers in one platform: keyword search with AI ranking and personalization; content-grounded AI answers with no hallucinations; conversational AI with multi-turn dialogue. Built for Higher Education, Manufacturing & Telecom, Healthcare, Government, Associations, Insurance, Corporate Enterprise, and Finance & Banking. SOC 2 Type II, GDPR, 99.9% standard SLA, up to 99.999% on Enterprise.

SalesTarget.ai — AI-Powered Sales Intelligence Operating System Find & Enrich with 840M+ profiles. Validate contacts. Reach buyers on Email and LinkedIn. Close with a CRM — Power Dialer included. SalesTarget.ai is a Sales OS for outbound-driven B2B companies and revenue teams — centralizing every stage of the sales workflow and eliminating disconnected tools. Powered by 840M+ profiles, 150M+ companies, 4,000+ data signals & 50+ premium providers — with real-time intent signals that surface in-market buyers first. Cold Email Outreach — smart sending, warm-up & spintax Power Dialer — auto-sequential dialing from the CRM LinkedIn Automation — InMail, connections & sequences Email Validation — reduce bounces & protect reputation Integrated CRM — pipeline, deals & collaboration AI Co-pilot — launch campaigns via chat One platform. Infinite scale.