FUNEL vs. ZoomInfo Comparison


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About FUNEL is a browser-based B2B sales intelligence and outreach workspace for sales teams, founders, recruiters, and agencies. It helps users define ideal-customer profiles, discover people and companies using professional and public business information, and build lead lists from job roles, industries, company size, locations, competitor followers, post engagement, and employment history. Users can enrich records with verified work emails, company details, work history, and AI-generated fields, then organize prospects in spreadsheet-style lists. FUNEL also supports multi-step email sequences sent from a user's mailbox and LinkedIn outreach from a user's account, with reply detection and campaign management. Teams can monitor newly matching prospects, export data, and connect AI assistants through its Model Context Protocol server. Usage is credit-based, with pay-as-you-go credits and monthly or annual plans.	About ZoomInfo helps companies achieve their most important objective: profitable growth. Our platform puts sales and marketing professionals in position to identify, connect, and engage with qualified prospects by giving you: - Verified Emails & Direct Dials - Intent Data & Business Scoops - Technographic Information - Company Organization Charts Integrate with the apps that matters to you. Start your free trial today.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Sales teams, founders, recruiters and agencies	Audience Companies of all sizes
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos No images available	Screenshots and Videos View more images or videos
Pricing $15.38/month Plans start at $15.38/month for 4,000 credits. Annual billing is $176.26/year for 48,000 credits. One-time credit purchases are also available from $2.25 per 500 credits, and those credits do not expire. New accounts receive 500 free credits. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.9 / 5 design 4.6 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I was able to find individuals within organizations that were most related to our organization and products to create more constructive conversations and relationship building. Zoominfo allowed me to tear through the weeds and find the right people to talk to fast! - Very customizable based on search needs - can be filtered according to industry. - Reliable in providing accurate contacts and information on revenues and geography. - Zoominfo university with instructional videos provides a lot of added value. - Great adaptability to other platforms (HubSpot CRM) Great reliable contact data for connecting with decision makers and influencers are target companies. Also the intent feature is very powerful and gives great insights on potential opportunities. Under a B2B system ZoomInfo offers us tools for managing potential customers with a section for evaluating these users, all thanks to the fact that it has a database of renewed contacts to be able to export and import to our servers. In addition, it has an analysis system that looks for our weaknesses and opportunities in the market and creates a list of appropriate contacts for our organization. ZoomInfo has provided us with key elements for managing our customer data to make strategic marketing decisions and increase our sales. It provides us with detailed contact search options with a complete description of contact information. In addition, you can build B2B contact lists for marketing and sales promotions and campaigns. It is a great option today for identifying and connecting with customers and companies to increase the reach of our organizations. It has tools for creating updated lists of contacts and develops detailed reports based on the information collected to allow us to make decisions. Cons There was much of the software that went underutilized by my organization. I know there was much to offer (which reflects in the price you pay), but I found myself only needing a portion of the output. There are only two main cons: - The service is quite expensive, in comparison to competitors like Lusha. - # of searchers are limited if using platform quite often. Mobile app is more difficult to navigate than the full website. Price is high. Although it provides us with the most timely customer contacts, it does not have a tool for generating potential contacts since its database is managed by other companies that have constant sharing of the same, leaving a little to be desired in terms of the effectiveness of such opportunities provided. Although it has an extensive database that helps us to increase sales, it does not have a section for managing potential customer data in its platform. This results in a stagnation of professional growth since it does not offer an appropriate extension of self-promotion.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Not Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information FUNEL Founded: 2026 United Kingdom funel.to/	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com
Alternatives Snov.io	Alternatives Apollo Apollo.io
Neebify	D&B Hoovers Dun & Bradstreet
GetmeLeads GetMeLeads	Visual Visitor
Nimble	HubSpot CRM HubSpot
AutoOutreach View All	Unify View All
Categories Sales Engagement Supported Sales Intelligence Supported	Categories Account-Based Orchestration Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Assistants Supported AI Sales Tools Supported B2B Data Supported Buyer Intent Supported Contact Management Supported Conversation Intelligence Supported Customer Data Platforms (CDP) Supported Data Enrichment Supported Go-To-Market Supported Lead Generation Supported Live Chat Supported Marketing Account Intelligence Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Sales Prospecting Supported Technographic Data Supported Website Visitor Identification Supported
	Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Not Supported Lead Scoring Not Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Not Supported Customer Profiles Supported Customer Segmentation Supported Data Integration Supported Data Matching Supported GDPR Compliance Supported Personalization Not Supported Predictive Modeling Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported
Integrations HubSpot CRM Supported Model Context Protocol (MCP) Supported Salesforce Supported Adobe Marketo Engage Not Supported Bullhorn Not Supported ChatGPT Supported Cursor Supported Eloqua Not Supported Intentomatic Not Supported Microsoft Dynamics 365 Business Central Not Supported Mustard Not Supported Pipedrive Not Supported Redcar Not Supported Responsum Not Supported Sales Robots Not Supported Storydoc Not Supported Vessel Not Supported ZINFI Not Supported ZoomInfo Chat Not Supported ZoomInfo Marketing Not Supported Show More Integrations View All 8 Integrations	Integrations HubSpot CRM Supported Model Context Protocol (MCP) Supported Salesforce Supported Adobe Marketo Engage Supported Bullhorn Supported ChatGPT Not Supported Cursor Not Supported Eloqua Supported Intentomatic Supported Microsoft Dynamics 365 Business Central Supported Mustard Supported Pipedrive Supported Redcar Supported Responsum Supported Sales Robots Supported Storydoc Supported Vessel Supported ZINFI Supported ZoomInfo Chat Supported ZoomInfo Marketing Supported Show More Integrations View All 81 Integrations
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